The owner-builder acts as a general contractor, hiring subs, carpenters, and all those necessary to finish the job. There are numerous reasons why a person might choose to embark on a building adventure without hiring a general contractor. It could be they believe that the sweat equity will save them a pretty penny, perhaps they might be a control freak with an innate tendency to micromanage, or they may be wildly creative with their own impeccable taste. Whatever the reason, the owner-builder is a niche market that manufacturers cannot afford to ignore.
Here are 5 good reasons why:
1. Owner-builders will often build more expensive custom projects.
2. Owner-builders shop around more for building materials giving those who reach
them first a strategic advantage.
3. Owner-builders generally don’t have pre-established contracts and relationships
leaving the door open for new products and services.
4. People are, by nature, lazy, and if a manufacturer makes their services easily
available to a prospect it may increase their chances of landing a job.
5.Owner-builders, who serve as their own “GC”, make all the key purchasing decisions.
Market Example: LA County
The Construction Monitor reports that in Los Angeles County, over 7,000 building permits were filed by owner-builders year-to-date. Additionally, over 10,000 owners filed a building permit (owners usually have hired a general contractor, but still make many of the purchasing decisions). This is nearly 20,000 owner-builder or owner leads available in the Los Angeles County alone.
At Construction Monitor we have thousands of up-to-date owner-builder and owner leads just waiting to be contacted. Check out what’s available in your area at
Find out more at www.constructionmonitor.com.
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