Over the past year you’ve probably seen the QR code (Quick
Response code) popping up all over the place, perhaps on a tube of toothpaste
when brushing your teeth, or maybe on a billboard during your commute? These trendy two-dimensional bar codes have
infiltrated our living environment in clever and hilarious ways. For instance, a team of English footballers shaved QR codes on their heads to encourage fans to scan and view their stats
online. It really makes one wonder what
they used for the players with no hair, a Sharpie?
The QR code was initially created for the automotive
industry to track cars on the assembly line. The technology was soon adopted by
other industries in a number of creative ways.
In recent years, the rise of the smart phone has made the QR code a
marketer’s new best friend: the gimmick that connects the mobile masses with their
product.
Nonetheless, in spite of all the QR code hoopla, I still
have yet to find a truly creative application within the construction industry.
Don’t get me wrong, there have been several
utilitarian uses of the code. I found a recent example at a Parade of Homes where
they printed the QR code in a brochure and linked it to Google maps to help
guide people on the tour. In another
example, Home Depot has jumped on the bandwagon by putting QR codes on their
plants to give customers some extra gardening tips. A useful idea, but it lacks
originality and creativity and it probably won’t motivate thousands to flock to
their local Home Depot.
The verdict is still out on whether QR codes will find a
place within the construction industry.
In the meantime, now is the time to experiment with the QR code and the
best part is you can generate the QR Code for free.
Here's a list of QR Code ideas (from practical to impractical):
Business Cards
Email Signatures
Email newsletter sign ups
Trade show signage
On building permits
Name tags
On your company newsletter
T-shirts for construction crew
Construction equipment
Bumper stickers
Restaurant napkins
Coffee cups
For sale signs
Inside elevators
On your local waitress
Stickers
On a porta potty at the construction site
A tattoo
You get the idea...
Business Cards
Email Signatures
Email newsletter sign ups
Trade show signage
On building permits
Name tags
On your company newsletter
T-shirts for construction crew
Construction equipment
Bumper stickers
Restaurant napkins
Coffee cups
For sale signs
Inside elevators
On your local waitress
Stickers
On a porta potty at the construction site
A tattoo
You get the idea...
4 comments:
There's a headstone company in Seattle WA that puts QR codes on their headstones. This gives anyone the ability to view online pictures or a history of the deceased person from their smartphone or tablet while visiting the cemetery. I can see this being a very good use for the QR code.
Cool blog!
very informative post! thanks for sharing it up.
Good interesting reading...
Currently, we are developing a QR based solution on CLOUD for access and information validation of construction workers for a Construction and Security Co. in the US . Here, the site managers ( with smart phones) can verify the credentials ( demographics with photograph , experential info -i.e. mason/ tiling/electrician.. expert with yrs of exp etc.). Very helpful when construction workers are sent from one zone location to other at a huge site and the Manager need to verify the details. This verification process saves time and ensures that the right person are being on the site doing the right work!
Also the same QR code ( printed on ID cards ) will be used for attendance and access to different zones in the construction site.
For more details do contact rakesh.jadhav718@gmail.com
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