Preparing your business for the future is a lot easier when you have some idea of what to expect. Data on what’s happening in today’s construction market helps you develop the foresight you need to take advantage of emerging opportunities while steering clear of potential threats. Shifting Demand in Project Types Changes in the types […]
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Even if you built your construction business from the ground up, you can always stand to learn a thing or two about how well it’s performing in the current market. By giving you insight into what’s happening in the market, building permit data helps you see if you’re on the right track or if making
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Even if you think you know your target market inside and out, their needs and wants will change over time. By staying on top of those changes and adapting your marketing strategy accordingly, you’ll be better able to profit from market demands. Construction Trends Local building permit data is an invaluable information source on trending construction
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Knowing who you’re selling to is essential for successfully marketing your offer. Whether you’re starting a new construction business, revamping an existing one or just fine-tuning your marketing plan, construction market data can help you define your best customers so you can reach them more effectively. Geographics Finding out where your potential buyers are located
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Email cuts through the clutter of marketing messages online by reaching your prospect directly, but getting your prospect’s attention is only half the battle. To gain new construction buyers from an email marketing campaign, you’ll need something more than generic emails. Target Your Readers Running a successful email campaign starts with giving your readers information
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Customer personas help you see what your prospective buyers have in common beyond their interest in construction. Using that information to guide your marketing efforts lets you get into your prospects’ heads so you know how to reach them and deliver the messages that get them to buy. Get to Know Their Problems Well-developed “goals”
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Because no two construction businesses are quite the same, your competitors are bound to have insight you don’t. Data on the top companies in your area gives you a better understanding of how your successful competitors do business so you can learn from their experience. Spot new opportunities – Learning what your competitors are working
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Taking educated guesses about your target market might have worked decades ago, but with the wealth of data available today, it’s no longer sufficient or necessary. By leveraging data on the construction projects happening in your area, you can develop a marketing strategy based on facts instead of assumptions. Researching Your Market Through Building Permit
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To be effective, your marketing needs clear direction rooted in a strong foundation. That foundation is your brand, the unique identity of your construction business. By defining your brand, you’ll gain a better understanding of your target market and what it takes to win their business. Develop Your Brand Positioning Brand positioning is the way
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