June 2018

How to Use a Q&A Podcast to Connect With Potential Clients

Construction is a complex, often bewildering field and your would-be clients are out there right now looking for answers to their questions. Running a Q&A podcast helps you attract those potential clients and position yourself as an expert they can trust to bring their projects to life. Choose Questions that Matter For your Q&A podcast […]

How to Use a Q&A Podcast to Connect With Potential Clients Read More »

How to Use Evergreen Content to Get More Construction Leads

There’s a temptation amongst construction businesses to focus on creating content that’s newsworthy. While this will certainly interest leads and can help to boost your SEO rankings (especially if it gains some traction on social media), such content doesn’t stay relevant for very long. It has a limited lifespan. It’s why you should also focus

How to Use Evergreen Content to Get More Construction Leads Read More »

Blogging Frequency – Finding the Sweet Spot for Your Construction Business

How often you publish to your construction blog can make a real difference in how many clients your efforts bring you. More blogging isn’t always better, though. Your ideal blogging frequency should meet both your target audiences’ needs and your own. Meet Your Readers’ Expectations How often you should post depends heavily on the type

Blogging Frequency – Finding the Sweet Spot for Your Construction Business Read More »

How Far in Advance Should You Plan an Editorial Calendar?

An editorial calendar can help you create more client-converting content with less effort, but it’s only helpful if you plan far enough in advance. Get your schedule right and you’ll have time to create truly valuable content about even the most complex construction issues. Match Your Planning to Your Schedule The farther ahead you plan

How Far in Advance Should You Plan an Editorial Calendar? Read More »