Best Practices for Contractor Websites

While word of mouth might be the biggest part of your current construction marketing plan, it shouldn’t be the only one. Your website has the potential to be a major source of construction leads, but only if you give it the power to do so.

Design That Draws Clients

Make a good first impression with a website design that’s up-to-date and consistent in appearance, and that loads quickly. A site with no cohesive color scheme, or one that’s cluttered or full of bland stock photos detracts from your professional image.

If your site is like most, some 35 percent of your visitors are viewing on mobile devices, such as smart phones and tablets. Make sure your site is optimized for mobile so these visitors stick around.

From the design, text and images on your site, it should be immediately apparent who you are, what you do and who your target clients are. To pull in construction leads, the design should lead visitors on a clear path to a specific action, such as filling in a contact form.

Get familiar with the major factors affecting your ranking in Google so clients can find you more easily. This includes keyword placement, update frequency, image optimization, and outbound links to authority sites.

Content That Connects

In addition to providing information about your company, your website should act as a useful resource for your target market. Offering educational content encourages your clients to view you as knowledgeable, helpful and trustworthy.

Instead of hiding behind a corporate facade, let your visitors get to know the human side of your company. Include an in-depth “About” page, pictures of the company owners and employees, and photos of the office and equipment. Letting people see the real you builds trust and helps your visitors remember you — both critical factors in construction marketing online.

To further build trust, include testimonials from former clients and links to reviews of your company on other websites, such as the Better Business Bureau.

For more tips on effective construction marketing, contact Construction Monitor today.