Getting Inside Your Potential Customer’s Head…

Construction market research helps, but there are some things only direct feedback from your current prospects and clients can tell you. When you want to know what’s going on in your potential customers’ heads, there are several survey methods that can help you find out.

Website surveys

The simplest way to get your prospects’ opinions is by offering a poll or survey form on your website. This allows anyone who stops by to share what they think with just a few clicks. If the topic applies to your business as a whole, such as which construction services your visitors are most interested in, place the form prominently in your sidebar. If you’re more interested in your readers’ take on specific issues, place your form at the end of blog posts related to that topic.

Social media polls

Many social media platforms give you the ability to post short polls for your followers or anyone else who might be interested. These surveys give you better quality information than website surveys. Someone following you on social media is naturally more engaged with your businesses than someone who stumbled across your site during an online search.

Email surveys

Your email list readers are some of your biggest fans and the most likely to respond to your questions. To keep things simple, ask them a single, open-ended question such as “What’s your best advice for someone choosing a construction firm?” Other times, you might want to send out a more in-depth questionnaire. In either case, respect your readers’ time and only ask for information you actually plan to use.

Phone surveys

Talking with your prospects by phone lends a personal touch to your survey and gives you the chance to clarify the questions or ask more about your prospects’ answers. It also shows you’re willing to invest your own time in getting to know them. While you might be wary of bothering your prospects and clients, research shows phone surveys can help build customer loyalty.