Just because you haven’t been actively managing your online reputation doesn’t mean you don’t have one. In fact, you might be surprised how much is being said about your construction firm online. A little more interaction will give you more control over the conversation.
Speak Up on Social Media
Social media has become the place to go to voice complaints, share success stories, and trade tips. Chances are, your clients and partners are already there talking about their experiences with your firm. By joining the conversation, you have a chance to show your appreciation, expand on the topic, and tell your side of the story.
Managing your online reputation doesn’t require you to be on every platform, but try to have an account on the three your clients use most often. Set up Google Alerts for your company’s name, the owner’s name, and other key terms so you’ll find out when someone’s talking about you.
Own Your Search Engine Results
When someone searches for your company online, you want the first results they get to be something you’ve written yourself that presents your company in exactly the way you want. The best way to accomplish that is by regularly posting valuable content. Consider developing a few in-depth “ultimate guide” blog posts on the topics your prospects are most interested in, such as “A Complete Guide to Profiting from Modular Construction.” Content like this attracts shares and links from other blogs, which boosts its position in the search engines.
Why Online Reputation Matters
Word of mouth has always been vital in the construction industry, but now the conversation has spread out across the internet. Your online reputation will develop with or without you. Neglect it and you could find the first search engine results for your firm’s name are the only bad review you’ve ever had and your competitor’s opinion on why he’s better than you. By taking an active role in your reputation, you ensure your would-be clients see you in a positive light first.