When your competitors are just a quick internet search away, building loyalty in your customers requires a strategic approach. By using market data to predict your customers’ needs and by staying in touch during the slow times, you can keep your customers around for years. Give Them What They Want When your customers know you […]
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Even when you have a crystal clear image of your ideal customer, you still need to know how to connect with them in a time-efficient and cost-effective way. By alerting you to trends and spotlighting opportunities, detailed data on local construction projects can lead you straight to the clients you want most. Spot the Trends
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Content marketing attracts new customers by helping people solve problems they’re having related to your service’s buying cycle. Do it right, and your would-be customers will find you faster and have more reason to choose you over your competition. Research Your Market To create content your target customers want to read, you need to know
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While the written word has its place, text alone often isn’t enough to set your website apart from your competitors’ sites. By presenting information in remarkable ways, multimedia content helps you stand out and clearly convey the value you offer. Stand Out and Win Customer Loyalty As your customers research their building projects, they’ll visit
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The long lead times in the construction industry mean if you want to win customers, you need to stay in touch with your prospects for the long term. Email list building and drip campaigns are some of the most effective ways to do this. To make it work, though, you need the right people on
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If you want to bid less, but earn more, finding the right construction projects to bid on is half the battle. By searching building permits and other local construction data, you can uncover more ideal projects while avoiding potential problem clients. Play to Your Strengths Instead of considering any project that comes your way, take
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No matter how broad a range of construction services your company provides, not everyone who could work with you will. By clearly defining your target audience, you’ll be better able to find and connect with the right prospects for you to bring in more leads for your marketing dollar. Know Where to Find Them Before
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When you’ve got all the business you can handle, it seems reasonable to cut down on marketing to keep your schedule sane. Do that, though, and you’re liable to fall into a cycle of feast or famine. By working on long-term marketing instead, you’ll always have a construction project in the pipeline. Build Your Email
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Small improvements to your website can make the difference between a potential construction client contacting you or clicking away. By A/B testing your website updates, you’ll see what changes are bringing good results so you can capitalize on them even more. Get the Results You Want The goal of any website update is to improve
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Email newsletters are one of the oldest forms of online marketing, but that doesn’t mean they’re out of date. If managed well, a newsletter can help build the credibility and trust you need to turn your construction prospects into clients. Target Carefully Your prospects sign up for your newsletter expecting information that will help them
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