To be effective, your marketing needs clear direction rooted in a strong foundation. That foundation is your brand, the unique identity of your construction business. By defining your brand, you’ll gain a better understanding of your target market and what it takes to win their business. Develop Your Brand Positioning Brand positioning is the way […]
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As exciting as growing your business can be, it’s natural to have some uncertainty about whether you’re headed in the right direction. Instead of relying on hunches to guide you, let construction market data direct you straight toward a profitable pool of new customers. Focus Your Expansion Even if you have a good feel for
Expanding into a New Market for Potential Customers? This Can Help… Read More »
When you’ve been working with your market for a while, you develop an instinct for what your customers want. While that instinct might often help, it can also lead you in the wrong direction and distract you from good marketing opportunities. Construction market data keeps you on track by giving you a clearer picture of
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Facebook lets you target your ads to nearly any conceivable audience, but using ad targeting effectively requires in-depth insight into your target market. Combining Facebook’s targeting options with the knowledge you get from construction market data lets you maximize your ad budget. Demographics For any business in the construction industry, location is one of the
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Word of mouth marketing might be popular among construction companies, but it’s also unreliable and limits your growth. With a little creativity backed up by good data, you can pull in more of the leads you really want more consistently. Show Off Your Skills with Video Video lets you show off your projects like no
Word of Mouth is Not Enough for Steady Construction Leads – Think Outside the Box Read More »
Every day your target audience is bombarded with marketing that steals their attention away from you. Getting into their email inboxes helps keep you on their minds, but just showing up isn’t enough. Earning top-of-mind awareness as the company they can trust with their construction project takes the right kind of communication. Meet Their Needs
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Your potential customers spend hours poring over magazines, books, and websites to plan their remodeling projects, so it’s only natural they’ll be influenced by what’s trending. Keeping up with those trends gives you an edge on your less savvy competitors. Gaining Insight from Trending Home Features Trends have a strong influence on the features your
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Video shows the full extent of your talent like no other medium can. To showcase your work in a way that attracts new customers, though, you’ll need to choose your projects carefully and focus on the right aspects. Start with a Customer in Mind When you choose finished projects to showcase, consider what your ideal
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Whatever the size of your company, big data can give you a competitive edge. With a wider pool of data, you can draw insights that give you a clearer understanding of what it will take to turn your prospects into satisfied clients. Keep Up on Market Conditions In the past, available database technology couldn’t process
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Managed well, even a modest marketing budget can bring impressive results. Knowing where to put your marketing money isn’t just about finding the right advertising channels, though. To get the greatest return on your investment, you need to zero in on the right prospects and be ready for them when they come. Focus on Active
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