Trust is the foundation of any business relationship, but it takes on even greater importance in the construction field where your clients trust you with their homes and investment projects. Showing your prospects you truly understand their goals goes a long way toward building that trust. Get to Know Their Needs Your would-be clients want […]
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Getting to know your customers isn’t the only way to learn about your market. Studying your competition can lead you toward new opportunities, help you define and capitalize on your strengths, and save you from expensive mistakes. Spot New Opportunities Researching what the competition is up to can reveal whole new markets you’ve been overlooking.
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When your competitors are just a quick internet search away, building loyalty in your customers requires a strategic approach. By using market data to predict your customers’ needs and by staying in touch during the slow times, you can keep your customers around for years. Give Them What They Want When your customers know you
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Even when you have a crystal clear image of your ideal customer, you still need to know how to connect with them in a time-efficient and cost-effective way. By alerting you to trends and spotlighting opportunities, detailed data on local construction projects can lead you straight to the clients you want most. Spot the Trends
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Content marketing attracts new customers by helping people solve problems they’re having related to your service’s buying cycle. Do it right, and your would-be customers will find you faster and have more reason to choose you over your competition. Research Your Market To create content your target customers want to read, you need to know
Create the Right Content for Your Market and Win More Deals Read More »
While the written word has its place, text alone often isn’t enough to set your website apart from your competitors’ sites. By presenting information in remarkable ways, multimedia content helps you stand out and clearly convey the value you offer. Stand Out and Win Customer Loyalty As your customers research their building projects, they’ll visit
Adding Multimedia to Your Construction Website to Stand Out From the Crowd Read More »
The long lead times in the construction industry mean if you want to win customers, you need to stay in touch with your prospects for the long term. Email list building and drip campaigns are some of the most effective ways to do this. To make it work, though, you need the right people on
Building An Email List of Qualified Prospects is Vital for a Successful Drip Campaign Read More »
If you want to bid less, but earn more, finding the right construction projects to bid on is half the battle. By searching building permits and other local construction data, you can uncover more ideal projects while avoiding potential problem clients. Play to Your Strengths Instead of considering any project that comes your way, take
Getting the Inside Scoop on Which Construction Projects to Bid On Read More »
No matter how broad a range of construction services your company provides, not everyone who could work with you will. By clearly defining your target audience, you’ll be better able to find and connect with the right prospects for you to bring in more leads for your marketing dollar. Know Where to Find Them Before
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When you’ve got all the business you can handle, it seems reasonable to cut down on marketing to keep your schedule sane. Do that, though, and you’re liable to fall into a cycle of feast or famine. By working on long-term marketing instead, you’ll always have a construction project in the pipeline. Build Your Email
Business Is Booming – But Don’t Slow Your Marketing Efforts! Read More »
