It’s not always easy to get your content to stand out in the sea of information out there these days, but it can be done. Take the time to understand your ideal construction clients’ concerns and interests, give them what they’re looking for, and you’ll have no trouble holding their attention. Focus on Their Interests […]
How to Earn the Attention of Your Target Audience Read More »
An ebook is the classic lead generation tool for a good reason. It motivates your audience to share their contact information and gives you space to show off your expertise. Plan your ebook well and you can create an asset that keeps bringing you construction leads for years. Define your topic clearly – A narrowly
5 Tips for Creating a Stellar Ebook Read More »
Performing a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis on your content can help you get an effective, workable content marketing strategy into place quickly. With this done, you can be sure everything you publish will pull its weight in terms of bringing you new construction leads. Get Your Bearings Fast If you’re at a
How a Content Marketing SWOT Analysis Can Help Your Construction Business Read More »
Google Adwords has changed a lot since its launch in 2000, and while it’s no longer as cheap and easy as it once was, it still holds the potential to bring you construction leads. With an up-to-date Adwords strategy, you can attract leads you might not find elsewhere. Get Results Fast One of the biggest
Are Google Ads Dead or a Viable Lead Generation Source? Read More »
Improving your website’s search engine rankings takes focused, on-going effort, so the last thing you should do is waste your energy following misguided beliefs. Get clear on today’s common SEO myths and you can get on with what actually matters. Myth 1. Keywords Aren’t Important Over-using keywords is definitely a thing of the past, but
3 SEO Myths to Ditch Today Read More »
While you’re posting photos, thinking up captions, and mingling with your target audience, your Instagram analytics tool is busy gathering valuable data. Used wisely, this information can help you fine-tune your marketing strategy to better connect with your potential clients and even find whole new markets. Understanding Your Followers The basic demographic information Instagram analytics
Using Instagram Analytics to Improve Your Marketing Strategy Read More »
Marketing that runs on autopilot might sound like a pipe dream, but it’s not totally unrealistic. With planning, some essential marketing processes can be set up to bring you leads while freeing up your time. Automate the Basics Blog posting – A consistent publishing schedule is a big part of what gets your blog ranking
Can I Really Automate My Marketing? Read More »
Social media gives you an invaluable opportunity to eavesdrop on your target audience and find out what they really think. Whether your ideal clients are homeowners or large commercial property developers, you can learn a lot just by listening. How Social Listening Works Social listening is the process of finding, monitoring, and contributing to conversations
What is Social Listening and Who Should Be Doing It? Read More »
Interesting, informative content is the foundation of any inbound marketing strategy, but to unlock the true power of that content, you need a well- thought-out plan. Turning Browsers into Buyers The goal of inbound marketing is to attract people from your target audience, prove your value, and convert your readers into clients. So while your
The Key to Unlocking Your Inbound Marketing Strategy Read More »
A clear plan is critical for getting the most out of your marketing efforts, but your plan doesn’t have to be complex to be effective. Master the most important elements and you’ll have a powerful marketing plan that’s easy to follow. Business identity – You business identity includes you firm’s mission and vision statements, and
4 Crucial Elements for a Robust Marketing Plan Read More »
