It’s no secret: Building permit information is available free to the public. Construction industry company marketers sometimes say, “Why should I pay for something I can get for free?” A few months later, that same construction-industry marketer has utilized – you guessed it – none of that free building permit data. “It’s too hard to […]
Using Building Permit Data in a Meaningful Way Read More »
The last thing you want is to be caught flat-footed and find yourself lagging your competitors when the economy revs up again. –Entrepreneur Your annual construction marketing plan flew out the window March 2020. But this is no time to keep your cards close to your chest. When the economy tanks, gamblers often win by rerouting money
What’s Missing from Your Construction Marketing Plan? Social Media Read More »
The Internet has offered some of the best sources for advertising and marketing since sliced bread. Because of its incredible draw, some construction marketing managers have neglected display, local, and direct-mail promotions. Any solid marketing plan includes several types of marketing to reach customers and prospects. Construction-industry businesses tend to be area-focused, so local advertising and direct
Construction Marketing: Common Direct Mail Mistakes Read More »
Everyone in our country has taken a hit by the COVID-19 epidemic. We hope you’ve not suffered personal losses of loved ones, but we know you’ve had some coronavirus-related economic setbacks. As of May 2020, construction marketing gained a new element: pandemic recovery. Construction Marketing Strategies If you began your recovery strategy in March, good job! Implementation begins
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Construction Monitor increases the efficiency for thousands of companies across dozens of vertical markets nationwide. Yes, we generate information. But, wait…there’s more. The information is sorted for you into information-specific data analytics you need right now. The newer information targets locations you’re interested in developing. Historical construction data can shape your strategy for future business
Businesses That Benefit From Construction Data Read More »
Video marketing is becoming one of the main ways that organizations are communicating with customers. While many in the construction industry continue to avoid this viable marketing tool, your overall sales and promotion strategy should include some video capabilities. Your first step is to hold a planning session and include at least one representative from
Video Marketing Tips for Your Construction Business Read More »
April 16, 2020, OSHA (Occupational Safety and Health Administration) released a revised training and audits statement. The wording is telling: Discretion in enforcement when considering employers’ good-faith efforts to comply with safety and health standards will lead workplace standards during and after COVID-19. Basically, they’re saying continue doing your best to keep your workplace and
Getting Back to Construction After COVID-19 Read More »
Retail stores and other commercial businesses have adjusted to the COVID-19 pandemic as possible. Social distancing governs how we live, work, shop, and play. We’re living in a strange time now. There’s been much discussion about essential and non-essential services in the United States. How we do business in the construction industry is greatly altered. “Essential”
Essential vs. Non-Essential Construction During COVID-19 Read More »
Building permit reports are used by economists, marketing professionals, real estate specialists and practically every business in the construction industry. Organizations analyze building permit reports to make informed decisions. You hear a lot about “informed decisions” these days. The phrase is a logical result of our unlimited search for information. Even gamblers don’t make decisions
Anatomy of a Building Permit Report Read More »
Another company has outbid you and you’re wondering why. Let’s see…both businesses are located in the same state, county, and city. You’ve actually been in business longer and you know the ins and outs specific to the job you just lost. The answer is available using building permit data analytics. New and Improved You aren’t
Building Permit Data: Learning About Competitors Read More »
