No matter how broad a range of construction services your company provides, not everyone who could work with you will. By clearly defining your target audience, you’ll be better able to find and connect with the right prospects for you to bring in more leads for your marketing dollar. Know Where to Find Them Before […]
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When you’ve got all the business you can handle, it seems reasonable to cut down on marketing to keep your schedule sane. Do that, though, and you’re liable to fall into a cycle of feast or famine. By working on long-term marketing instead, you’ll always have a construction project in the pipeline. Build Your Email
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Small improvements to your website can make the difference between a potential construction client contacting you or clicking away. By A/B testing your website updates, you’ll see what changes are bringing good results so you can capitalize on them even more. Get the Results You Want The goal of any website update is to improve
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Email newsletters are one of the oldest forms of online marketing, but that doesn’t mean they’re out of date. If managed well, a newsletter can help build the credibility and trust you need to turn your construction prospects into clients. Target Carefully Your prospects sign up for your newsletter expecting information that will help them
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Paying attention to what consumers want isn’t only useful for discovering new markets. It can also help you develop a marketing plan that’s fully in tune with your ideal clients’ needs and interests. Do Your Research To get real value from using consumer trends in your marketing, you need to know what the relevant trends
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You might not be the only construction company in town, but you are the only one with your exact skill set, experience, and personality. By defining a unique selling proposition (USP) that expresses those qualities, you let your potential clients know you’re the company for them. Attract to Your Ideal Clients Your success depends on
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Creating buyer personas helps you better understand your ideal clients so you can market to them more effectively and spot future business opportunities. They aren’t the only way to define your audience, though. How Buyer Personas Help Guide Your Business A detailed profile of the type of client you want to work with makes it
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Earning your prospects’ top of mind awareness takes consistent effort, but there are ways to do it that fit into a busy schedule and position you as a friend, rather than a pushy salesperson. Reach out with value – If you want your prospects to remember your name, you’ll need to remind them often. When
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There’s a lot more to defining your brand than choosing a logo and fonts, but the process doesn’t have to be complicated. If you’re just getting started branding your construction firm, get the essentials down first. Audience – Defining your audience helps you clarify exactly who you’re trying to attract to your business. You can’t
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Publishing dry technical content isn’t the only way to teach your website visitors about your construction services. By offering content that requires their active participation, you’ll keep your prospects engaged and teach them about your services in a clearer and more memorable way. Make it Fun The more enjoyable you can make learning about your
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