Providing your customers with what they want is the basis for any successful business. A recent survey conducted by a leading construction industry organization can help residential construction companies achieve that goal.
The survey’s results, contained in the report What Home Buyers Really Want, provide detailed information on the features residential construction customers want most in a new home. The National Association of Home Builders (NAHB) conducted the survey and published the report.
The nationwide survey was conducted in 2012. It includes responses from four categories of new and potential home buyers: Millennials, Generation X, Baby Boomers and seniors. These categories represent four distinct generations of individuals with different needs in home ownership.
Respondents identified features that were considered essential in a new home, along with additional features that were desirable but not critical. They also provided responses on what features were least wanted in a new-home purchase.
Survey Says
Survey responses showed some potentially surprising results among the requirements of the four generations represented.
For example, 57 percent of respondents indicated that a laundry room was the most important feature of a new home. Millennials, Gen Xers, and seniors placed the laundry room at the top of their “most wanted” list. Baby Boomers, however, ranked a laundry room as third on the list, after Energy Star rated appliances and a whole-home Energy Star rating.
Energy efficiency ranked relatively high on the list for Gen Xers, Baby Boomers and seniors. In total, 36 percent of respondents considered Energy Star rated appliances the top priority in a new home. A total of 28 percent considered a whole-house Energy Star rating to be a must-have feature.
Surprisingly, Energy Star ratings and energy efficiency ranked low on the most-wanted list for Millennials.
Construction Monitor tracks and reports on the latest developments in the construction industry, such as housing starts, construction leads, best practices, and the latest trends. Contact us today for more information on preferences in residential construction and how your company can excel by providing residential customers with the features they want most.
Interesting! Many people think of a laundry room as a natural (and expected) part of a home; apparently, that is not the case with a certain percentage of boomers.
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