Your construction business is built on satisfied clients, but to win your clients’ satisfaction, you need to stay tuned in to their needs and wants throughout the buying cycle. Astutely designed surveys help you gather the information you need for better construction lead generation, project management, and post-project follow-up.
- Learn about your clients – The more you know about your clients, the better you can target your services to meet their needs. When you give your clients exactly what they want, you’ll have more satisfied clients out spreading the word about your firm. The information you collect through surveys also gives you an edge over competitors who base their decisions on trial and error.
- Capture sales leads – A short survey gets your prospective client engaged with your firm, making it an effective construction lead generation technique. A survey also helps qualify leads, giving you the information you need to quickly decide whether or not a lead is pursuing.
- Measure satisfaction – Just because the job went smoothly with no complains doesn’t mean your client was truly satisfied. Providing your clients with a survey after the work is done gives them a chance to let you know about anything that could have gone better. The job will end on a positive note and you’ll made aware of any flaws in your process so they can be corrected
- Gather social proof – Testimonials and reviews help ensure your would-be clients that you can be trusted with their high-budget construction project. A survey makes it easy for your past clients to provide their testimonial so they’ll be more likely to actually do so.
- Encourage loyalty – Surveys show your prospective and current clients that you’re paying attention and genuinely care about their needs. When your clients know you’re on their side, they’re more likely to stick with your firm for the long term. A survey can also give you insight into how you can get your past clients to return.
For more tips on using surveys for construction lead generation and client care, contact Construction Monitor today.