With everything else you have to do running a construction firm, managing your social media presence can feel like a time-consuming drain on your energy. By using software for content curation, scheduling, and analytics, you can use your time more efficiently and get better results.
- Buffer – Buffer is a social media management platform that lets you schedule posts to be sent out automatically. You’ll have the option of setting up a predefined posting schedule so you won’t have to calculate the best day and time every time you schedule a post. The analytics feature tracks links so you can see which of your posts interest your followers the most. Overall, it’s a user-friendly choice for managing a basic social media presence.
- Hootsuite – With Hootsuite, you can not only schedule content and analyze your results, but also find good content to post. Considering truly engaging content on building and real estate topics isn’t always easy to find, this can be major time saver. You’ll be able to monitor content streams by hashtag, location or keyword and easily schedule posts as you browse online. Want to get your whole team in on the firm’s accounts? Hootsuite lets you ensure only approved posts go live. If your firm is seriously invested in social media, this software will help you get the most out of your efforts.
- Hubspot – As a customer relationship management tool focused on social media, Hubspot lets you schedule, post, and reply to your social accounts from one simple interface. Beyond this, it also helps you with lead management by allowing you to integrate your social media with the rest of your marketing. For instance, if a prospect contacts you through Twitter asking about your design-build services, you can move them into an educational email list right from Hubspot. The platform’s analytics let you track your social media results to see what’s bringing in leads and sales. For an all-in-one tool, this is one of the most popular choices out there.