In the construction industry, where a single client can bring you thousands in profit, even a minor improvement in your email response rate can make a difference in your company’s success. A/B testing helps you find out what your email subscribers respond to best, so you can optimize your campaigns to pull in clients. Fine-Tune […]
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If you don’t spend much time on Instagram, it’s easy to assume people who do are just there for the fitness models and tropical beaches. In reality, Instagram is a place people turn for inspiration on just about anything, including their future home design, remodeling projects, and even real estate investment projects. Reach Current and
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It’s part of human nature that stories hold our attention and teach us more than dry facts and data. The same holds true when you’re telling potential clients about your construction company. Storytelling helps you attract new clients by painting a clear, emotionally resonant picture of the benefits your company offers. Celebrate Your Clients’ Successes
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Whether you’re a generalist or a specialist, understanding your target market is critical to connecting with potential clients and winning more bids. Once you’ve done the groundwork, though, you need specific steps to bring in leads. That’s where tactical marketing comes in. Tactics Make Your Strategy Happen The term tactical marketing is used in contrast
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Get your inbound marketing right and you’ll enjoy a steady stream of warm construction leads coming right to you. It might sound like a big job, but by starting with a few proven techniques, you’ll only need a little well-aimed effort to see results. Offer High-Value Gated Content – Offering free, genuinely useful guidance is
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Valuable content is only one component in a lead-generating blog strategy. To bring in the kind of construction leads you want most, you’ll need to zero in on your target clients’ interests, then guide them toward getting in touch with you. Focus on Buyers When you’re building your blog readership, it’s all too easy to
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Whether your target clients are property developers and investors or business owners in need of new facilities, chances are they’re on LinkedIn. With preparation and a little patience, you can build relationships with the professionals who use this social platform and turn them into paying clients. Reach Out with Value Before you do anything on
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With the rise of the internet, homeowners, property investors, and your other potential clients have countless new ways to find what they want. Sticking with print advertising alone means missing these new opportunities to reach them. If your ideal clients use the Internet, then online advertising is a sensible investment. Extending Your Market Reach Ultimately,
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