Even if you understand the value of getting to know your target customers, fleshing out detailed customer personas isn’t always easy. Following a clear-cut process helps you turn your data into insightful customer profiles. Gather existing data – Start learning about your ideal clients by collecting data on your existing clients and leads. Look for […]
4 Steps to the Perfect Customer Persona Read More »
Search engine optimization has changed a lot in just the last 10 years, and if your construction company hasn’t kept up, you’re losing business. Stay ahead of the curve, though, and you’ll win the clients your competition is leaving behind. Content Quality Matters More In the past, posting short, computer-generated articles stuffed with keywords was
How SEO Has Changed… and How You Can Benefit Read More »
Linkbuilding has been an important part of website promotion since the inception of the Internet. As old-school as it might sound, though, with the right approach, it’s just as useful now as it was years ago. Links Get You Found The links pointing to your site are still a major ranking factor in most search
Is Linkbuilding Dead? Read More »
Facebook ads might be a relatively cheap way to reach your ideal construction clients, but running a campaign is still an investment of time and money. By A/B testing your ads, you’ll get clear data showing you which ads are worth investing more in and which are best deleted. Running Ads That Meet Your Goals
A/B Testing is Essential for a Successful Facebook Ads Campaign Read More »
Twitter might not be the most popular social media platform, but with more than 300 million users, it still holds a lot of potential for connecting you with new construction clients. By enabling Twitter Cards, you’ll have more space to show your followers you have what they’re looking for. Make Your Tweets Intriguing While Twitter
Using Twitter Cards the RIGHT Way for Lead Generation Read More »
The first impression your would-be readers get of your blog posts comes from your titles. Settle for bland, ambiguous titles and you’ll struggle to grow your readership. Invest some time into crafting descriptive, attention-grabbing ones, though, and you can win readers who turn into loyal clients. The Right Kind of Attention When reading online, people
Why Title Quality Can Make or Break Your Blog Success Read More »
When your potential clients are looking for a construction company, facts and data aren’t the only things they consider. How they feel about your company also matters. By appealing to emotion, you can create an immediate connection with new prospects that makes them easier to convert to clients. Build Positive Associations Shock and anger might
Using Emotional Advertising to Attract New Business Read More »
If writing blog posts sounds like a chore, vlogging can give you a more efficient and enjoyable way to get the word out about your construction company. Vlogging, or video blogging, helps you build a stronger connection with your target audience while also reaching new potential clients. Build Relationships That Attract Warm Leads The sense
Can Vlogging Help Your Construction Business Grow? Read More »
Building a brand isn’t something you can do overnight. If you want to give your target prospects a clear idea of what your construction company stands for, you’ll need to keep your brand in front of them year-round. Earn Top of Mind Awareness Memorability is one of the most valuable benefits a strong brand identity
Why Marketing in the Off-Season is Critical to Building Your Brand Read More »
No matter how specialized your construction company, chances are you have competition that’s marketing online to the same audience. Instead of spending more on ads to outcompete them, outmaneuver them with a little creative thinking. Stand Out From the Crowd Attention spans online are short. Ads are largely ignored and most blog posts given little
How Thinking Outside the Box Can Help Your Online Marketing Read More »
