Word of mouth is critical for construction lead generation and your current customers present some of your best opportunities for getting the word out about your firm. To get those referrals coming in steadily, though, you’ll need to give your customers a little encouragement. Time it Right – When your client is feeling especially appreciative […]
3 Ways To Get Current Customers To Provide Construction Leads Read More »
With so many complexities involved in a construction project, your potential clients are always on the lookout for information that will help them make better decisions. Publishing an ebook makes finding leads online easier by giving your audience the guidance they’re looking for in an easy-to-digest form. Encourage Deeper Engagement Blog and social media posts
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If the thought of producing high-quality construction blog and social media content day after day feels a little overwhelming, there’s one tool that can lighten your load: an editorial calendar. A well-planned calendar keeps your content marketing efforts on track and almost completely stress-free. Higher-quality content – Construction is a complex topic to write about.
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A website that’s skillfully crafted to pull in construction leads is a key part of effective online marketing, but it isn’t much good if it sits unseen. A little strategic promotion ensures your site will have an audience to work its magic on. Use social media wisely – Social media can bring you new website
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Just because you haven’t been actively managing your online reputation doesn’t mean you don’t have one. In fact, you might be surprised how much is being said about your construction firm online. A little more interaction will give you more control over the conversation. Speak Up on Social Media Social media has become the place
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Marketing that speaks directly to your prospects’ biggest problems is key to pulling in new clients, but before you can talk about those problems, you need to know what they are. Effective customer interaction can help you find out. Check the Data Market research data on construction and real estate can give you a bird’s-eye
How To Discover Your Potential Clients’ Biggest Challenges… Read More »
With everything else you have to do running a construction firm, managing your social media presence can feel like a time-consuming drain on your energy. By using software for content curation, scheduling, and analytics, you can use your time more efficiently and get better results. Buffer – Buffer is a social media management platform that
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Creating useful content on a topic as technical and specialized as construction takes a lot of effort, but it doesn’t have to be an unending slog. When you reuse existing content, you get more value from your work and more ways to reach new leads. Put it on video – Video helps you reach potential
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The key to developing an effective marketing strategy doesn’t lie in analyzing data or researching your competition, but in focusing on your customers’ needs. By putting your customer at the heart of your marketing strategy, you let them know you’re the firm for them. Create buyer personas – Raw data can’t drive an effective marketing
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You’ve put time and effort into developing your lead nurturing strategy, but to make it pay off, you’ll need to put your strategy into action the right way. Because the sales process in the construction industry often takes months, advance planning is critical. Start Educating For most prospects, the educational tactics in your lead nurturing
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