Construction companies acquire a large number of their clients through referrals or word-of-mouth. However, a savvy company that wants to compete at the highest level also needs to know and apply some of the most effective marketing techniques to expand their reach and gain more clients. Geo-targeting is one of the more useful of these […]
Geo-Targeting and How it Can Help You Land New Clients Read More »
Word of mouth has the potential to bring you a consistent flow of targeted construction leads, but you can’t rely on chance to make that happen. To get the most from your referral marketing efforts, invest time in methods that actively encourage word to spread. Offer Incentives People are busy, and even your most satisfied
3 Tips for Increasing Word-of-Mouth Business in the Construction Industry Read More »
As the most popular professional networking platform, LinkedIn lets you connect with specialists in every segment of the U.S. construction industry, as well as other industries. Just having a profile there won’t do much for you, though. To bring in leads, you’ll need to get actively involved. Build Relationships LinkedIn makes it easy to find
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Every construction lead you bring in has the potential to add thousands to your bottom line, but getting those leads still takes an outlay of time, money and effort. Focusing on the most efficient lead generation tools helps ensure your investment pays off. A High-Quality Portfolio A carefully chosen selection of clear, well-composed photos of your
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Word of mouth has always been an important part of construction marketing, and the growth of social media gives you even more power to build buzz around your firm. To get a consistent flow of leads from your social media efforts, though, you need the right approach. Provide Content Worth Sharing Social media makes it
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There are numerous approaches to construction lead generation, but a few stand out as particularly effective. While relying on just one method can limit your growth, choosing several proven approaches lets you refine your skill with each while maximizing your lead flow. Prospect for Leads By visiting a potential client at their place of business,
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High safety standards in construction don’t just protect building occupants, they also help protect the natural environment around us. The “Safe Pipes” Act, developed to protect the Great Lakes from fuel spills, is a good example of this. Improved Planning for Pipeline Safety This summer, President Obama signed the Protecting our Infrastructure of Pipelines and
Important Points in the 2016 Safe Pipes Act Read More »
Kitchens and bathrooms are probably the most functional areas of any home. Keeping up with the remodeling trends for these important rooms will give any construction company an edge over its competitors. Here are a few of the kitchen and bath remodeling trends that are driving current home renovation. Simplicity of design: A lot of
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Modern homeowners continue to demonstrate a growing interest in making the best possible use of all available space, which is reflected by current landscape architecture trends. Information from a survey conducted by the American Society of Landscape Architects (ASLA), cited on the website ProRemodeler, gives an accurate view of where homeowners currently stand on both practical
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A telematic system gives you the data you need to manage your equipment in more cost-effective ways, but there’s a learning curve to using one. By investing some time in planning how you’ll use yours, you’ll start enjoying the full benefits of a telematic system as soon as possible. Set Clear Goals Raw data won’t
How to See an ROI from Your Telematic System Faster Read More »
