With some small SEO improvements, your website could be bringing you even more construction clients than it is now. Taking a closer look at how your site performs will help you spot opportunities for improvement and decide which ones are worth your time. Audit Your Site The easiest way to zero in on areas that […]
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Given the time and effort involved in guestblogging, it’s natural to wonder if all that work is going to pay off in new construction clients. While it does take some research and networking, if you choose the right topics and blogs to work with, guestblogging can bring results. Connect with Your Ideal Clients Especially for
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In a data-driven industry like construction, how you communicate facts plays a critical role in convincing clients to work with you. Infographics make it easy to present data in a clear, memorable, and sharable way, but to be effective, they need all the right elements. An Engaging Story – The most memorable infograpics tell a
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Especially if you’re targeting property developers and other busy professionals, a mobile-friendly website is critical for connecting with your audience while they research services on the go. Learn where your website stands so you can reach more clients. Find Out How Yo ur Site Performs Every smartphone and browser is a little different, so just
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Construction projects don’t always lend themselves to awe-inspiring Instagram pictures, so getting the most out of social media takes some planning. With a well-organized social media content calendar, you’ll always have something to post that rewards your effort. Clarify Your Goals Before you plan your approach to social media, decide exactly what you’re trying to
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Because construction involves a strong visual component, the right images are critical for communicating the value of your company. Choose website images that showcase your expertise and convey your personality, and you’ll convert more of your visitors into clients. Communicate Benefits Sometimes the benefits you offer clients just can’t be fully conveyed with words. Photos,
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Because they grab attention, convey information quickly, and easily garner social media shares, infographics are a valuable marketing tool in the data-heavy construction industry. Using them throughout your marketing helps you reach a wider audience and connect with them faster. Connect Them to Your Content Every inforgraphic you create should tie into other content that
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A website heat map is one of the most effective tools for using your visitors’ actions to better understand what they’re looking for in a construction firm. By presenting data in a simple, visual way, heat maps show you what’s attracting your would-be clients. Learn what grabs their attention – Mouse-movement heat maps, also called
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As Instagram’s algorithm evolves and it gets harder to reach your target audience, Stories are taking on an increasingly important role. In the construction field, where there’s always something new to share, the growing interest in Stories is a promising opportunity to build your following. Build Deeper Connections Because Instagram Stories disappear after 24 hours,
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Slide deck presentations don’t have to be boring. With good organization and a little creativity, you can turn your presentations into highly effective tools for convincing prospects of the value you’ll bring to their construction plans. Tell a Story If you’re trying to win over a new client, the goal of your slide deck presentation
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