Having a clear picture of the type of person who’s likely to hire your construction firm makes it a lot easier to reach that individual in the real world. To do its job, though, a buyer persona must be accurate. Collect Your Data Using hard data on your ideal clients’ demographics, psychographics, behavior, and goals […]
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Content marketing is an effective, affordable way to bring in construction leads online, but it only works if you publish content people want to read. With good content planning, you’ll have the flexibility and foresight you need to develop material that attracts the right audience and wins over clients. Create Content that Matters to Your
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Word of mouth is critical for construction lead generation and your current customers present some of your best opportunities for getting the word out about your firm. To get those referrals coming in steadily, though, you’ll need to give your customers a little encouragement. Time it Right – When your client is feeling especially appreciative
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With so many complexities involved in a construction project, your potential clients are always on the lookout for information that will help them make better decisions. Publishing an ebook makes finding leads online easier by giving your audience the guidance they’re looking for in an easy-to-digest form. Encourage Deeper Engagement Blog and social media posts
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If the thought of producing high-quality construction blog and social media content day after day feels a little overwhelming, there’s one tool that can lighten your load: an editorial calendar. A well-planned calendar keeps your content marketing efforts on track and almost completely stress-free. Higher-quality content – Construction is a complex topic to write about.
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A website that’s skillfully crafted to pull in construction leads is a key part of effective online marketing, but it isn’t much good if it sits unseen. A little strategic promotion ensures your site will have an audience to work its magic on. Use social media wisely – Social media can bring you new website
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Just because you haven’t been actively managing your online reputation doesn’t mean you don’t have one. In fact, you might be surprised how much is being said about your construction firm online. A little more interaction will give you more control over the conversation. Speak Up on Social Media Social media has become the place
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Marketing that speaks directly to your prospects’ biggest problems is key to pulling in new clients, but before you can talk about those problems, you need to know what they are. Effective customer interaction can help you find out. Check the Data Market research data on construction and real estate can give you a bird’s-eye
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With everything else you have to do running a construction firm, managing your social media presence can feel like a time-consuming drain on your energy. By using software for content curation, scheduling, and analytics, you can use your time more efficiently and get better results. Buffer – Buffer is a social media management platform that
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Creating useful content on a topic as technical and specialized as construction takes a lot of effort, but it doesn’t have to be an unending slog. When you reuse existing content, you get more value from your work and more ways to reach new leads. Put it on video – Video helps you reach potential
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