The key to developing an effective marketing strategy doesn’t lie in analyzing data or researching your competition, but in focusing on your customers’ needs. By putting your customer at the heart of your marketing strategy, you let them know you’re the firm for them. Create buyer personas – Raw data can’t drive an effective marketing […]
3 Key Ways To Make Your Marketing Strategy Customer-centric Read More »
You’ve put time and effort into developing your lead nurturing strategy, but to make it pay off, you’ll need to put your strategy into action the right way. Because the sales process in the construction industry often takes months, advance planning is critical. Start Educating For most prospects, the educational tactics in your lead nurturing
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Your website is the face of your company and should present you as a modern construction firm that’s easy to work with. If your site is dated, slow, confusing or just not getting results, it’s probably time for a website upgrade. Your site isn’t mobile responsive – Your prospects are busy professionals who do a
5 Signs It’s Time For A Website Overhaul Read More »
You work hard to build your email list, but getting people to sign up doesn’t mean your work is done. If you want your readers to become paying clients, focused email lead nurturing is a must. Encourage Two-Way Communication Your email list is a channel for communication and interaction, not a platform to talk about
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You’ve probably heard the horror stories of businesses that lost hundreds on poorly managed online ad campaigns, but paid advertising doesn’t have to end this way. When run with care, online paid ads can be a cost-effective source of leads. Get the Channel Right As with any type of advertising, the success of your ad
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Whether you’re new to the construction industry or an experienced pro, getting back to the basics of finding leads online can pay off fast. Mining Business Directories Particularly if you work with property developers and other real estate professionals, business directories are rich sources of potential leads. Start by searching online for “business directory” or
Finding Leads Online – A Beginners Guide Read More »
Once considered the domain of selfie-taking teenagers, a well-maintained social media presence is now critical if you expect your construction firm to be taken seriously and stay ahead of the competition. Connecting with Your Target Market Beyond the search engines, social media is the place many turn when they need information, advice, and ideas. Platforms
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Trying to manage a blog, email list, and social media accounts without a clear plan is just asking for a headache. By creating an editorial calendar to guide you as you go, you can produce better content and manage it without stress. Choose Your Topics Start by brainstorming a list of topics you know your
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No matter how enthusiastically you started your construction blog, chances are after a few months you’ll find it harder to come up with fresh blogging ideas. When you need inspiration, here are a few ways to find it. Check out your competition – Browsing your competitors’ blogs and websites is one of the quickest ways
5 Blogging Inspiration Ideas Read More »
Construction market research helps, but there are some things only direct feedback from your current prospects and clients can tell you. When you want to know what’s going on in your potential customers’ heads, there are several survey methods that can help you find out. Website surveys The simplest way to get your prospects’ opinions
Getting Inside Your Potential Customer’s Head… Read More »
