When your potential clients are looking for a construction company, facts and data aren’t the only things they consider. How they feel about your company also matters. By appealing to emotion, you can create an immediate connection with new prospects that makes them easier to convert to clients. Build Positive Associations Shock and anger might […]
Using Emotional Advertising to Attract New Business Read More »
If writing blog posts sounds like a chore, vlogging can give you a more efficient and enjoyable way to get the word out about your construction company. Vlogging, or video blogging, helps you build a stronger connection with your target audience while also reaching new potential clients. Build Relationships That Attract Warm Leads The sense
Can Vlogging Help Your Construction Business Grow? Read More »
Building a brand isn’t something you can do overnight. If you want to give your target prospects a clear idea of what your construction company stands for, you’ll need to keep your brand in front of them year-round. Earn Top of Mind Awareness Memorability is one of the most valuable benefits a strong brand identity
Why Marketing in the Off-Season is Critical to Building Your Brand Read More »
No matter how specialized your construction company, chances are you have competition that’s marketing online to the same audience. Instead of spending more on ads to outcompete them, outmaneuver them with a little creative thinking. Stand Out From the Crowd Attention spans online are short. Ads are largely ignored and most blog posts given little
How Thinking Outside the Box Can Help Your Online Marketing Read More »
The complex, ever-changing technology of the construction industry can make it hard for your potential clients to decide which company is right for them. Ebooks help solve that problem by letting you demonstrate your expertise in a way that guides your readers toward choosing your company. Build credibility – Because the typical ebook focuses on
3 Key Reasons to Use Ebooks in Your Marketing Efforts Read More »
Video lets you show off your completed projects, reach a wider audience, and build a more personal connection with your potential clients. For your videos to successfully turn viewers into clients, though, they need to work with the rest of your content. Choose Compelling Topics Chances are, when your would-be clients are searching for videos,
How to Successfully Use Video in Your Content Strategy Read More »
In an era where business cards and brochures are no longer enough, your construction company needs a strong online brand to reach your clients and prove your value. That doesn’t have to mean splashing out for brand strategists and graphic designers, though. Some of the most important aspects of online branding cost nothing more than
4 Tips For Building Your Brand Online Without Breaking the Budget Read More »
When you’re already knee-deep in the day-to-day business of managing a construction company, keeping up on marketing can feel like a burden. With an editorial calendar, you can simplify your marketing by creating valuable content that attracts clients to you without much additional demand on your time. A Marketing Matrix An editorial calendar acts as
How Using an Editorial Calendar Can Simplify Your Marketing Read More »
A well thought-out strategy is what drives the results of your content marketing. Take time to define your audience and your end goals, and you can be confident the work you put into content creation will bring you more of the construction clients you really want. Plan toward your goal – Getting clear on exactly
3 Tips to Develop a Winning Content Strategy Read More »
By using your off-season downtime to build your email list, you’ll have a group of warm leads at your fingertips when the construction season starts up again. The slow season is also a great opportunity to use list-building methods you might not otherwise have time for. Appeal to Advance Planners During the off season, your
How to Build Your Email List in the Off Season Read More »
