With everything else you have to do running a construction firm, managing your social media presence can feel like a time-consuming drain on your energy. By using software for content curation, scheduling, and analytics, you can use your time more efficiently and get better results. Buffer – Buffer is a social media management platform that […]
3 Cool Tools To Manage Your Social Media Presence Read More »
Creating useful content on a topic as technical and specialized as construction takes a lot of effort, but it doesn’t have to be an unending slog. When you reuse existing content, you get more value from your work and more ways to reach new leads. Put it on video – Video helps you reach potential
4 Ways To Reuse Existing Content To Generate Leads Read More »
The key to developing an effective marketing strategy doesn’t lie in analyzing data or researching your competition, but in focusing on your customers’ needs. By putting your customer at the heart of your marketing strategy, you let them know you’re the firm for them. Create buyer personas – Raw data can’t drive an effective marketing
3 Key Ways To Make Your Marketing Strategy Customer-centric Read More »
You’ve put time and effort into developing your lead nurturing strategy, but to make it pay off, you’ll need to put your strategy into action the right way. Because the sales process in the construction industry often takes months, advance planning is critical. Start Educating For most prospects, the educational tactics in your lead nurturing
How To Implement An Effective Lead Nurturing Strategy Read More »
Your website is the face of your company and should present you as a modern construction firm that’s easy to work with. If your site is dated, slow, confusing or just not getting results, it’s probably time for a website upgrade. Your site isn’t mobile responsive – Your prospects are busy professionals who do a
5 Signs It’s Time For A Website Overhaul Read More »
You work hard to build your email list, but getting people to sign up doesn’t mean your work is done. If you want your readers to become paying clients, focused email lead nurturing is a must. Encourage Two-Way Communication Your email list is a channel for communication and interaction, not a platform to talk about
How To Get The Most Out Of Your Email List Read More »
You’ve probably heard the horror stories of businesses that lost hundreds on poorly managed online ad campaigns, but paid advertising doesn’t have to end this way. When run with care, online paid ads can be a cost-effective source of leads. Get the Channel Right As with any type of advertising, the success of your ad
Online Paid Ads – Are They Worth It? Read More »
Whether you’re new to the construction industry or an experienced pro, getting back to the basics of finding leads online can pay off fast. Mining Business Directories Particularly if you work with property developers and other real estate professionals, business directories are rich sources of potential leads. Start by searching online for “business directory” or
Finding Leads Online – A Beginners Guide Read More »
Once considered the domain of selfie-taking teenagers, a well-maintained social media presence is now critical if you expect your construction firm to be taken seriously and stay ahead of the competition. Connecting with Your Target Market Beyond the search engines, social media is the place many turn when they need information, advice, and ideas. Platforms
Why Your Construction Business Needs To Be On Popular Social Media Sites Read More »
Trying to manage a blog, email list, and social media accounts without a clear plan is just asking for a headache. By creating an editorial calendar to guide you as you go, you can produce better content and manage it without stress. Choose Your Topics Start by brainstorming a list of topics you know your
How To Manage Content With An Editorial Calendar Read More »
