Social media is ubiquitous these days, but it takes some planning to use it profitably. Using social media in the construction industry is no different. A full 90 percent of construction firms have found social media beneficial for construction lead acquisition, according to a survey conducted by the Construction Marketing Association. Fine-tuning your strategy will help your firm reach the ranks of the most successful social media users.
Get More from Social Media
Sharing information on sites such as Facebook, Twitter, and Google Plus+ can be invaluable for reaching and building relationships with people who may be interested in your services. While it’s tempting to fill every post you make with information about your business, before you post, think from your potential clients’ perspective. To attract and hold their attention, offer information that benefits them. That might be advice on construction project organization, tips on trimming costs or updates on changes in construction regulations.
Uploading photos to Facebook, Flickr, Pinterest, and other image-based sites is another way to do this. Striking images grab attention, convey information quickly, and are easily shared. With well-chosen photos, you can create an online portfolio that provides visible proof of your firm’s capabilities. In addition to images of your projects in progress and finished work, include photos that document solutions your company has found for unusual construction challenges.
Expand Your Contact Base
Using social media in the construction industry is a simple and effective way to connect with other professionals through sites such as Linkedin. Professional networking platforms let you build relationships with both smaller start-ups and industry leaders you otherwise wouldn’t have access to. You can pass business to each other, share tips, and keep each other up to date on current construction trends.
Your firm’s professional networking page should work as an online resume, highlighting its strongest skills and showcasing its most outstanding achievements. Invest a little time into making the presentation easy to read and visually appealing.
For more tips on using social media in the construction industry and other ways to grow your business, contact Construction Monitor today!