Choosing a construction firm to work with is a major decision, so it’s understandable your potential clients need time to think things through. An email drip campaign keeps your name in front of your prospects during that decision-making process, gently leading them toward choosing your firm.
Market More Efficiently
An email drip campaign is a series of pre-written emails automatically sent to your leads or clients based on a specific action, such as requesting information or signing up for your newsletter. These campaigns are typically designed to nurture new leads, but can also be used to upsell existing clients or stay in touch with past clients.
With this kind of automation, you’ll no longer feel pressured to dash off emails that might be less than perfect. You can craft your emails ahead of time using the wording you know best connects with your target market. A planned campaign ensures emails that say exactly what you want go out at the optimal times and with the consistency needed to build relationships.
Because all your leads receive the same emails in the same sequence, you’ll have reliable data you can use to track each campaign’s effectiveness.
Win More of Your Prospects’ Attention
One-off emails often get lost in the shuffle, but when your emails are part of a campaign, your prospects become accustomed to seeing your name, making them more responsive to what you have to say. If your campaign is planned well, your emails will form a coherent message that holds your leads’ interest as they gradually learn more about your firm, your services, and the benefits of working with you.
Marketing research has found recipients are 80 percent more likely to open emails that are part of a drip campaign compared to single emails.
What’s more, they’re also 6 percent more likely to click links in these emails. While that might not sound like much, it’s a difference that can result in a major contract you might have otherwise missed.