If you’ve been in the construction business for long, you already know a little something about generating leads. As the industry and the online economy grow, though, some less conventional ways to generate construction leads are coming into their own.
Social Lead Capture Page
Traditional lead capture pages try to sell the visitor on signing up before they receive anything. A social lead capture page gives the visitor something first. With this method, you can win your visitors’ appreciation, social media shares, and contact information.
Choose a topic you know your target clients are eager to learn more about. Create a dedicated page that provides truly valuable information on that topic in an easy-to-digest format such as an infographic or a short video. Make it something you yourself would want to share. To directly generate construction leads, place social media links and your call to action, such as your newsletter sign-up form, under the content.
Referrals are one of the best types of leads, but they don’t always come from the obvious sources. Instead of relying on your past clients to refer leads your way, form strategic partnerships with complementary businesses.
Partner with real estate agents, building services specialists such as electricians, banks specializing in real estate loans, and of course, your materials suppliers. Consider offering a referral fee for every lead that turns into a paying client.
Get Out and Mingle
When you’re aiming to win high-budget construction projects, it takes some effort to earn your potential clients’ trust and respect. One of the best ways to do it is through speaking. Host a talk designed to answer a pressing question or provide critical information your target clients need to reach their goals. You could even make it an event such as a cocktail party or barbecue. It takes some advertising to bring in an audience, but it’s far easier to develop a good rapport and high level of trust when your potential clients can see and hear you in person.