May 2018

Increasing an Audience Starts With Great Content… but it Doesn’t End There

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Valuable, thought-provoking content is a must for building an audience, but just throwing that content online won’t get you much attention. To gain a loyal readership that really engages with your construction company’s online content, you’ll need to put some effort into connecting with your audience. Reach Out to Your Market Directly interacting with people […]

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Why Search Engines Are Gaining Ground Over Social Media for Driving Traffic (and How You Can Benefit)

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Social media has been getting a lot of attention in recent years, but as the social space becomes increasingly crowded, search engines are regaining their importance. Invest a little time in optimizing your website for search and you might be surprised how quickly you can outmaneuver less savvy construction companies online. Why Search Engines Still

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Earn Your Audience’s Attention – Create Outstanding Content

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Because planning a construction project is no small undertaking, your prospects come to your blog and website looking for information that will help them through the process. Shallow, generic content won’t cut it. Give your audience clear, in-depth, actionable guidance, though, and you’ll hold their attention while gaining their trust. Useful, Original Content Stands Out

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