The building industry encompasses many types of businesses and organizations. Construction companies may form the foundation for our industry, but there are many more: interior design, landscaping, appliance sales, water conditioning services, real estate, carpet, insurance… The list is unlimited.
Your company (and your bottom line) depend on area-specific new and/or renovated properties. Building permits can shape your marketing strategy when used to target your demographics.
Building Permits Can Increase Sales, Service
If you feel as if your marketing strategy is more like a shot in the dark, you’re probably right. Small- to medium-size business owners, in particular, may not have a sales/marketing department, so who’s in charge of advertising? You are.
Your organization needs advertising presence in:
- Broadcast
- Direct mail
- Mobile/cellular
- Home-based businesses
- Pay-per-click
- Social media
National, state, county, and community building permits reports allow you to:
- Bid on sales leads
- Identify most active contractors in any given area
- Pull and utilize data/information you need now
- Receive daily, real-time advertising lead generation
- Stop chasing non-qualified leads
- Target specific areas with advertising campaigns
Data is Only as Valuable as Analysis
If building permits reports sound like something you could use, get started! But they aren’t much good if you don’t analyze – and utilize – the data. You should look for:
Hot Spots/Fads
Building permits can tell you how much new construction and renovation is going on where. But dig deeper. Your company may sell hot tubs, but spas are trending. How can you channel your 2020 marketing?
Opportunities/Risks
Building permits can “show you the money” in your area. If you sell swimming pool equipment, how many residential/commercial pools/spas were built in 2017, 2018, 2019? What’s the trend for 2020? Studying data can help you evaluate business goals.
Information Technology Increases Business
Construction Monitor Inc. can help you get the most out of building permits’ data. Ask us about ways to target marketing projects using comprehensive, up-to-date information.
We are a flagship. Construction Monitor leads the way with U.S. building permits generation and utilization ideas for you and other construction industry businesses.
Learn more. Contact us today.
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