If you speak with an old-timer in the construction industry, it might sound as if things were easier before the internet. Everyone knew everyone else, and local jobs were bid by the same area companies every time.
It worked. You didn’t need a website or a blog to get work and find customers. Today, you need as much industry-specific information as possible and you need SEO.
What Is SEO?
Search engine optimization is ensuring your company appears when potential customers enter text into Google’s search box. You want to appear on the first page of their search.
If an architect has plumbing design questions, the search engine query might be: “Plumbing contractor Tomball Texas.” If that’s your market, your company should appear in the architect’s search “window.”
Blogs help because they are a great venue for embedding keywords, linking to your company, and highlighting what you do into the content. This increases the number of website visitors.
How to Use Construction Data for SEO
Your first step toward SEO is to get the information you need for your target demographic. Building permits reports can tell you what areas of a city/county/state are growing, which are declining, and where remodeling construction is trending.
Even if you’re the Big Kahuna in your construction-industry subsector, smart businesses keep an ever-watchful eye on trends. This can reinforce your marketing strategy or signal it’s time to move in another direction. What’s important is you need knowledge and you need to use it for profit.
Example: Building permits for warehouse construction are increasing in a nearby county. What does this mean for your company?
- If you’re a management company, this means businesses may need inventory management services.
- If you’re a moving company, this means some businesses may require heavy-lifters and transportation services for large inventories.
Cleaning companies, building materials companies, plumbing, roofing, solar energy solutions companies, if your business is a for-profit, building permits can provide marketing direction.
Construction Monitor Has the Data
Time moves faster today; no doubt about it. Don’t waste it. Contact Construction Monitor for timely construction industry information.