If you’re not worried about fledgling startups, you should be. When a competitor enters your neck of the woods, you want to know about it yesterday.
What you should regularly study is building permit data for new company reports. It may include familiar names that are new to your area. But there’s nothing “new” about those established companies and they have a reputation for making lower bids because they can.
1. Use New Company Reports for Relationship-Building
We encourage startups to partner with older, more established companies because alliances are powerful in the construction industry. When you review new company reports from building permit data and you see a “new” company – that just happens to be a powerhouse in the construction industry – do the same thing.
Offer your local knowledge and experience. The more you know about your competitors, the better.
2. New Company Reports Have Detailed Information
When you review your city’s weekly new company reports, XL0 Construction Company appears. This is a company doing business throughout your area of the U.S., but its corporate headquarters is in Hong Kong.
Information you will receive includes:
- Email addresses
- Fax numbers
- Licenses held/permit numbers
- Phone numbers
- Projects list
- Map of project site location
If you need hardcopy information for a meeting, you can download it into a spreadsheet format and print. You can copy/paste your spreadsheet into a PowerPoint presentation, too.
3. New Company Information Can Generate Marketing Strategies
When you glance at Construction Monitor’s top company reports and see your name, that feels good. When you generate new company reports and see your competition, you don’t have time to feel.
It’s time to act.
Competitive analysis is critical to long-term growth because it can structure your advertising campaigns. What’s your new marketing campaign foundation? Without being obvious, it’s going to target your strengths and your competitor’s weaknesses.
Construction Monitor: The Best Source for New Company Reports
Technology has revolutionized the construction industry and building permits yield a wealth of information.