The complex, ever-changing technology of the construction industry can make it hard for your potential clients to decide which company is right for them. Ebooks help solve that problem by letting you demonstrate your expertise in a way that guides your readers toward choosing your company. Build credibility – Because the typical ebook focuses on […]
3 Key Reasons to Use Ebooks in Your Marketing Efforts Read More »
Video lets you show off your completed projects, reach a wider audience, and build a more personal connection with your potential clients. For your videos to successfully turn viewers into clients, though, they need to work with the rest of your content. Choose Compelling Topics Chances are, when your would-be clients are searching for videos,
How to Successfully Use Video in Your Content Strategy Read More »
In an era where business cards and brochures are no longer enough, your construction company needs a strong online brand to reach your clients and prove your value. That doesn’t have to mean splashing out for brand strategists and graphic designers, though. Some of the most important aspects of online branding cost nothing more than
4 Tips For Building Your Brand Online Without Breaking the Budget Read More »
When you’re already knee-deep in the day-to-day business of managing a construction company, keeping up on marketing can feel like a burden. With an editorial calendar, you can simplify your marketing by creating valuable content that attracts clients to you without much additional demand on your time. A Marketing Matrix An editorial calendar acts as
How Using an Editorial Calendar Can Simplify Your Marketing Read More »
A well thought-out strategy is what drives the results of your content marketing. Take time to define your audience and your end goals, and you can be confident the work you put into content creation will bring you more of the construction clients you really want. Plan toward your goal – Getting clear on exactly
3 Tips to Develop a Winning Content Strategy Read More »
By using your off-season downtime to build your email list, you’ll have a group of warm leads at your fingertips when the construction season starts up again. The slow season is also a great opportunity to use list-building methods you might not otherwise have time for. Appeal to Advance Planners During the off season, your
How to Build Your Email List in the Off Season Read More »
If you want to bring in new clients through social media, just showing up isn’t enough. Instead of occasionally posting photos of your finished construction projects, aim to connect with your target clients in a meaningful, personal way. Use a natural voice – On social media, people want to connect with others on a personal
5 Tips for Increasing Your Social Media Presence in a Meaningful Way Read More »
Presenting your company as reliable and skilled in your chosen construction specialties isn’t the only job your website has. It also has to rank well in the search engines so your ideal clients can find you. To do that, it needs to do more than just look good. Coding for The Search Engines Search engines
What Role Should Search Engine Optimization Play in Your Website Design? Read More »
New clients are great to have, but they aren’t the only way to measure the success of an email campaign. Other, subtler signs also give you clues on how to optimize your campaigns for even better results. The Big Impact Metrics After the number of new clients your campaign brings, your conversion rate is your
How to Measure the Success of an Email Campaign Read More »
With all the work you put into creating and promoting your website content, it only makes sense to keep tabs on how effective that content is. By analyzing your website metrics, you’ll learn exactly how well your site is connecting with your ideal construction prospects. Why Website Metrics Matter Your website analytics tell you how
Analyzing Website Metrics Can Give You an Advantage Read More »
