Building a brand isn’t something you can do overnight. If you want to give your target prospects a clear idea of what your construction company stands for, you’ll need to keep your brand in front of them year-round. Earn Top of Mind Awareness Memorability is one of the most valuable benefits a strong brand identity […]
Why Marketing in the Off-Season is Critical to Building Your Brand Read More »
No matter how specialized your construction company, chances are you have competition that’s marketing online to the same audience. Instead of spending more on ads to outcompete them, outmaneuver them with a little creative thinking. Stand Out From the Crowd Attention spans online are short. Ads are largely ignored and most blog posts given little
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The complex, ever-changing technology of the construction industry can make it hard for your potential clients to decide which company is right for them. Ebooks help solve that problem by letting you demonstrate your expertise in a way that guides your readers toward choosing your company. Build credibility – Because the typical ebook focuses on
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Video lets you show off your completed projects, reach a wider audience, and build a more personal connection with your potential clients. For your videos to successfully turn viewers into clients, though, they need to work with the rest of your content. Choose Compelling Topics Chances are, when your would-be clients are searching for videos,
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In an era where business cards and brochures are no longer enough, your construction company needs a strong online brand to reach your clients and prove your value. That doesn’t have to mean splashing out for brand strategists and graphic designers, though. Some of the most important aspects of online branding cost nothing more than
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When you’re already knee-deep in the day-to-day business of managing a construction company, keeping up on marketing can feel like a burden. With an editorial calendar, you can simplify your marketing by creating valuable content that attracts clients to you without much additional demand on your time. A Marketing Matrix An editorial calendar acts as
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A well thought-out strategy is what drives the results of your content marketing. Take time to define your audience and your end goals, and you can be confident the work you put into content creation will bring you more of the construction clients you really want. Plan toward your goal – Getting clear on exactly
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By using your off-season downtime to build your email list, you’ll have a group of warm leads at your fingertips when the construction season starts up again. The slow season is also a great opportunity to use list-building methods you might not otherwise have time for. Appeal to Advance Planners During the off season, your
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If you want to bring in new clients through social media, just showing up isn’t enough. Instead of occasionally posting photos of your finished construction projects, aim to connect with your target clients in a meaningful, personal way. Use a natural voice – On social media, people want to connect with others on a personal
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Presenting your company as reliable and skilled in your chosen construction specialties isn’t the only job your website has. It also has to rank well in the search engines so your ideal clients can find you. To do that, it needs to do more than just look good. Coding for The Search Engines Search engines
What Role Should Search Engine Optimization Play in Your Website Design? Read More »
