Whether you’re a generalist or a specialist, understanding your target market is critical to connecting with potential clients and winning more bids. Once you’ve done the groundwork, though, you need specific steps to bring in leads. That’s where tactical marketing comes in. Tactics Make Your Strategy Happen The term tactical marketing is used in contrast […]
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Get your inbound marketing right and you’ll enjoy a steady stream of warm construction leads coming right to you. It might sound like a big job, but by starting with a few proven techniques, you’ll only need a little well-aimed effort to see results. Offer High-Value Gated Content – Offering free, genuinely useful guidance is
3 Inbound Marketing Techniques to Try Today! Read More »
Valuable content is only one component in a lead-generating blog strategy. To bring in the kind of construction leads you want most, you’ll need to zero in on your target clients’ interests, then guide them toward getting in touch with you. Focus on Buyers When you’re building your blog readership, it’s all too easy to
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Whether your target clients are property developers and investors or business owners in need of new facilities, chances are they’re on LinkedIn. With preparation and a little patience, you can build relationships with the professionals who use this social platform and turn them into paying clients. Reach Out with Value Before you do anything on
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With the rise of the internet, homeowners, property investors, and your other potential clients have countless new ways to find what they want. Sticking with print advertising alone means missing these new opportunities to reach them. If your ideal clients use the Internet, then online advertising is a sensible investment. Extending Your Market Reach Ultimately,
Online Advertising – When Does It Really Make Sense? Read More »
Construction is a complex, often bewildering field and your would-be clients are out there right now looking for answers to their questions. Running a Q&A podcast helps you attract those potential clients and position yourself as an expert they can trust to bring their projects to life. Choose Questions that Matter For your Q&A podcast
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There’s a temptation amongst construction businesses to focus on creating content that’s newsworthy. While this will certainly interest leads and can help to boost your SEO rankings (especially if it gains some traction on social media), such content doesn’t stay relevant for very long. It has a limited lifespan. It’s why you should also focus
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How often you publish to your construction blog can make a real difference in how many clients your efforts bring you. More blogging isn’t always better, though. Your ideal blogging frequency should meet both your target audiences’ needs and your own. Meet Your Readers’ Expectations How often you should post depends heavily on the type
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Losing touch with your construction company’s email list is all too easy to do, but it doesn’t have to mean losing the potential clients among your readers. By making the effort to re-engage with them, you can still win their business. To avoid falling foul of the spam filters, though, you’ll need to plan ahead.
How to Re-engage an Old Email List – Without Getting Penalized Read More »
If your website isn’t representing your construction company well or pulling in leads effectively, it’s time to change things up. While there are situations in which a simple update is enough, other times you’ll get better results from a full redesign. When a Redesign is Worth it A complete website redesign involves updating both the
Website Redesign or Refresh? …When to Go All in Read More »
