Creating a buyer persona for your leads and prospects lets you more easily visualize the type of customer you are looking for. More importantly, buyer personas are effective at giving you insight into what your customers want and need. The following information will help you understand buyer personas and how you can use them. Many […]
Buyer Personas and How They Help Target Your Lead Generation Read More »
Knowing as much as possible about your customers is only part of the battle in successful targeted marketing. Once you have gathered useful demographic data on your leads or established accurate customer personas for your most likely customers, you still have to interact with them and convince them to buy your products or services. In
Know Your Audience: Where and How You Interact With Potential Customers Matters Read More »
Construction companies acquire a large number of their clients through referrals or word-of-mouth. However, a savvy company that wants to compete at the highest level also needs to know and apply some of the most effective marketing techniques to expand their reach and gain more clients. Geo-targeting is one of the more useful of these
Geo-Targeting and How it Can Help You Land New Clients Read More »
Word of mouth has the potential to bring you a consistent flow of targeted construction leads, but you can’t rely on chance to make that happen. To get the most from your referral marketing efforts, invest time in methods that actively encourage word to spread. Offer Incentives People are busy, and even your most satisfied
3 Tips for Increasing Word-of-Mouth Business in the Construction Industry Read More »
As the most popular professional networking platform, LinkedIn lets you connect with specialists in every segment of the U.S. construction industry, as well as other industries. Just having a profile there won’t do much for you, though. To bring in leads, you’ll need to get actively involved. Build Relationships LinkedIn makes it easy to find
2 Ways to Use LinkedIn to Generate More Leads for Your Construction Business Read More »
Every construction lead you bring in has the potential to add thousands to your bottom line, but getting those leads still takes an outlay of time, money and effort. Focusing on the most efficient lead generation tools helps ensure your investment pays off. A High-Quality Portfolio A carefully chosen selection of clear, well-composed photos of your
3 Must-Have Tools in Your Construction Lead Generation Arsenal Read More »
Word of mouth has always been an important part of construction marketing, and the growth of social media gives you even more power to build buzz around your firm. To get a consistent flow of leads from your social media efforts, though, you need the right approach. Provide Content Worth Sharing Social media makes it
Using Social Media to Source New Construction Leads Read More »
There are numerous approaches to construction lead generation, but a few stand out as particularly effective. While relying on just one method can limit your growth, choosing several proven approaches lets you refine your skill with each while maximizing your lead flow. Prospect for Leads By visiting a potential client at their place of business,
Construction Lead Generation – a 3-Pronged Approach Read More »
High safety standards in construction don’t just protect building occupants, they also help protect the natural environment around us. The “Safe Pipes” Act, developed to protect the Great Lakes from fuel spills, is a good example of this. Improved Planning for Pipeline Safety This summer, President Obama signed the Protecting our Infrastructure of Pipelines and
Important Points in the 2016 Safe Pipes Act Read More »
Construction Monitor is rolling out what’s called a “responsive” design. Responsive design is a recent trend in websites that focuses on making one site work well on many devices and screens. In short, the site responds to the device it is being displayed on. No matter if you are using a great big display on
Construction Monitor Goes Responsive! Read More »
