Your construction company’s brand isn’t just your logo and tagline, but also the information you provide your audience. A solid base of valuable content helps your potential clients understand what your brand is all about. Focus on Your Clients’ Needs Start building your content base by creating five to 10 long-form blog posts that provide […]
Building on Your Content Base to Build Your Brand Read More »
Social media has been getting a lot of attention in recent years, but as the social space becomes increasingly crowded, search engines are regaining their importance. Invest a little time in optimizing your website for search and you might be surprised how quickly you can outmaneuver less savvy construction companies online. Why Search Engines Still
Because planning a construction project is no small undertaking, your prospects come to your blog and website looking for information that will help them through the process. Shallow, generic content won’t cut it. Give your audience clear, in-depth, actionable guidance, though, and you’ll hold their attention while gaining their trust. Useful, Original Content Stands Out
Earn Your Audience’s Attention – Create Outstanding Content Read More »
No matter how much experience you have running a construction company, there’s always a chance to gain valuable insight by listening to your clients. The easier you make it for them to share their opinions, the more you stand to gain. Ask at the Right Times Before you start inviting feedback, get clear on what
Optimizing Customer Experience: Ask for Feedback and Make it Easy Read More »
Blogging and using social media aren’t the only ways to bring more online attention to your construction firm. By leveraging good reviews, you’ll get more eyes on your business while also making a great first impression. How Reviews Get You Seen While it might seem the only job of your online reviews is to convince
Using Online Reviews Correctly to Increase Visibility Read More »
While a general pre-sale email marketing campaign might bring you a few new construction clients, it will miss opportunities to connect with many more. Through highly targeted drip marketing, you can build more mutually rewarding relationships with a wider range of prospects. Refine Your Focus When you send the same information to everyone who shows
Drip Marketing… Beyond The Email Campaign Read More »
Building an email list takes some work, but your efforts can pay off for your construction company in ways you might not expect. In fact, email lead generation is one of the most effective and time-efficient ways to attract more leads and turn them into clients. A Reliable Favorite Some 42 percent of companies find
Does Email Lead Generation Really Work? Read More »
By helping more people find your construction firm and turning those individuals into warm leads, a blog acts as the linchpin that keeps your digital marketing strategy running smoothly. The better you understand how your blog does this, the better you can manage it to your advantage. Reach Out to Your Market Blogging helps improve
Why Blogging Should Be The Hub Of Your Digital Marketing Strategy Read More »
Good planning and time management makes content creation easier and helps ensure you really connect with the construction clients you want. No single content planning method is right for everyone, though. Find one that fits your working style and you can get better results with less effort. Keep it short, sweet, and timely – What’s
3 Strategic Content Planning Methods Read More »
Actively hunting down new leads is all part of running a construction firm, but getting warm leads to come to you on their own will make your job a lot easier. By fine-tuning your website to attract new construction business, you can grow your firm without adding to your marketing workload. Direct Your Traffic –
3 Tips To Attract New Construction Business Through Your Website Read More »
