Even though there are many signs of recovery within the construction industry, owners and managers must still place substantial importance on finding new customers and additional business. Here are some suggestions you can use to increase your chances of attracting additional construction leads and closing more deals. Understand your position in the industry: Many companies are […]
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Effective marketing of your construction company’s services is the cornerstone of business growth. In some cases, successful marketing might be the difference between staying in business or closing up shop. To succeed in the construction industry, your marketing must be aimed at the right audience. Here are some ways you can use construction marketing techniques
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Home security continues to be a significant topic among residential construction professionals and their clients. The following information on home security trends in 2016 will help you understand the current status of home security systems so that you can better advise your clients on the products and manufacturers that can best meet their requirements. Information
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Although online marketing is growing in importance, offline marketing is still a highly effective approach to lead generation in the construction business. That said, some offline methods draw in construction leads better than others. Word of Mouth While many construction firms cite word of mouth as their richest source of leads, few do anything to
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Employee turnover can be especially troublesome in construction and the skilled trades. With profit margins running thin, the loss of resources represented by an employee who quits abruptly can be significant. Losing talented, skilled employees can also put a construction firm in a difficult situation, both financially and in terms of the time it takes
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If you’re used to bringing in your construction leads through traditional offline methods, it’s easy to overlook opportunities online. These days, online options for lead generation in the construction business are plentiful, and you don’t have to be a marketing expert to take advantage of them. Create a Blog Research has found construction firms that
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Attracting referrals is one of the most effective methods of lead generation in the construction business, but referrals don’t come by magic. If you expect to bring in a steady stream of construction leads, you have to take some action to get the ball rolling. Make It Easy Even if your clients think you did
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While word of mouth might be the biggest part of your current construction marketing plan, it shouldn’t be the only one. Your website has the potential to be a major source of construction leads, but only if you give it the power to do so. Design That Draws Clients Make a good first impression with
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