Best Practices for Online Lead Generation

Every day, your would-be clients are online looking for construction firms that can provide the information and services they need. Focusing on proven-effective online lead generation techniques will bring more of those clients your way.

Design Your Website to Bring in Leads

Your website is one of the most powerful tools you have for online lead generation, but to do the job effectively, it must be designed with focus. Everything on your site should guide your visitors toward contacting you. Provide content that highlights your services, include a call to action on every page, and offer incentives to sign up for your mailing list or call you.

Optimize for Online Searches

Once you’re confident your website is ready to turn visitors into leads, make sure it’s optimized to perform well in search engines. Add content that contains keywords your clients might use in their searches, correctly use HTML code such as header tags and image alt tags, and strategically interlink your pages. Check how your site works on mobile devices. If you hire an SEO company, choose one that can show you their prior successes.

Get Active on Social Media

Sites like Facebook, LinkedIn, and YouTube let you build relationships with people in your target market and turn those connections into sales leads. Instead of just posting photos of your latest projects, really engage with your market by answering questions, offering tips and suggestions, and asking your own questions. Consistency is critical. To avoid spreading your efforts too thin, stick with just two or three social media platforms where you can be active regularly and build a real following.

Invest in Pay-Per-Click

A pay-per-click (PPC) ad campaign, in which you pay only when someone clicks your ad, can bring in highly targeted leads, but only when skillfully managed. You’ll need someone to monitor the campaign daily and continually tweak your ads and the list of keywords involved. You’ll most likely need a budget of several hundred dollars before you see a conversion.

For more tips on online lead generation, contact us at Construction Monitor.