With so many ways to bring in potential clients, lead generation in the construction business can get confusing. Using a checklist will help you stay organized so you can get the most out of your lead generation efforts.
Define your cold-calling strategy – When you approach with a plan, cold calling can bring in leads fast. Refine your call scripts, set a call schedule, and decide how you’ll follow up.
Create a referral system – Encouraging word-of-mouth is one of the most effective ways to bring in warm, qualified leads. Design simple forms that make it easy for your current and former clients to pass along the contact details of anyone they know who’s in the market for construction services.
Expand your reach with direct mail – Reach more prospects faster by sending postcards to a targeted mailing list. Develop an offer with a clear benefit, such as a free strategy session to help your prospect work through a specific problem.
Set up social accounts – Social media is invaluable for lead generation in the construction business today. For the best results, focus on two or three social media platforms where you can get to know people in your target market personally.
Plan your online content – Useful online content acts as a magnet for potential clients. To stay organized, plan out your topics, formats, and publication schedule for your blog and social media accounts. This should include the lead generation incentives you offer in exchange for a phone number or email address.
Optimize your website – Your website should be designed to lead visitors from the first page they land on all the way through to handing over their contact information. Include compelling calls to action, statements that direct your visitor to contact you or take another specific action.
Nurture your leads – To turn a prospect into a client, you need time to build trust and rapport. Have a plan for following up with prospects through calls, emails, and mailings.
To learn more about effective lead generation in the construction business, contact Construction Monitor.