While the topic of construction might feel a little dry and technical, when viewed the right way, it’s rich with potential for captivating stories. Marketing through storytelling lets you build rapport with your target clients and bring in business in a way no advertisement can. Humanize Your Story The stories you tell about your business […]
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Social media is a valuable tool for getting your construction firm found in online searches, but the way it helps isn’t necessarily obvious. To make the most of social media in your effective SEO strategies, you’ll need to use a little creativity. Improve Your Name Recognition If you search Google for “commercial real estate market
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Few types of content are more sharable than infographics and in the data-reliant construction industry, you’ll never be short of topics to cover. Developing an infographic marketing strategy, however, takes a little planning. Choose Attention-Grabbing Topics To find compelling topics for your inforgraphics, consider which subjects are popular among your blog readers and the kinds
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With search engine algorithms and consumers’ search habits continuously evolving, staying on top of the trends is essential for making sure your would-be clients can find you online. For construction companies, answering questions is still among the most effective SEO strategies, but the methods have changed. Optimize for SERP Features Snagging the first position in
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You know exactly how your construction firm outshines the competition, but your potential clients won’t unless you demonstrate it to them. Brand building is one of the most effective ways to do this. Know your audience – To be successful, your brand must show your ideal clients that your firm is the one that can
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Having a clear picture of the type of person who’s likely to hire your construction firm makes it a lot easier to reach that individual in the real world. To do its job, though, a buyer persona must be accurate. Collect Your Data Using hard data on your ideal clients’ demographics, psychographics, behavior, and goals
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Content marketing is an effective, affordable way to bring in construction leads online, but it only works if you publish content people want to read. With good content planning, you’ll have the flexibility and foresight you need to develop material that attracts the right audience and wins over clients. Create Content that Matters to Your
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