To stay in contact with potential customers, your construction-industry organization should be sending informative, “cold” emails bi-weekly to weekly. Cold emails are unsolicited emails sent to your customer contact list. With cold emails, less is more; they should average 100 words if possible. How to Create Better Emails Here are ways to create emails they will open […]
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There are a lot of ways to get a feel for your prospects’ interests, but few are as accurate as reviewing building permit data. When you have detailed information on the projects going on within your target market, you can create marketing that’s truly in tune with your prospects’ needs. Understand Your Prospects’ Goals While
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Social media holds a lot of potential for a resourceful construction company, but it also poses the risk of turning into a frustrating time sink if you jump in without a plan. Building your social media marketing plan with hard data helps ensure your efforts bring profitable results Focus on Their Interests Choosing attention-grabbing topics
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Creating a construction marketing plan is a complex undertaking and it’s easy to overlook aspects that could help you grow your business. By reviewing your plan for missing pieces and using construction data to fill in the gaps, you can find new, more effective ways to reach your target market. In-Depth Customer Personas Segmenting your
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If you speak with an old-timer in the construction industry, it might sound as if things were easier before the internet. Everyone knew everyone else, and local jobs were bid by the same area companies every time. It worked. You didn’t need a website or a blog to get work and find customers. Today, you need as
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As a local construction company, you already have a major advantage in understanding the needs of your area’s market. By using construction data to refine your knowledge, you can create marketing material that better reflects your local expertise. Get to Know Your Neighbors When you’re targeting the local market, it doesn’t matter that your favorite
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Every company – online or physically landlocked, small business or mega-corporation, service or sales – can benefit from building permit data. Can you think of any organization that would not need information that is one of the data sets used on a national level to review and predict economic trends? At the national level, the
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The construction industry is “all general contractors and operative builders primarily engaged in the construction of residential, farm, industrial, commercial, or other buildings,” according to NASA. This includes special trades and sub-specialties: Appliances Building materials Cabinets Countertops Fireplaces/stoves Floors Furniture Garage doors Interior design Landscaping Lighting Mortgage lenders Paint Pools/spas Property management Tile/granite/marble/stone Title/financing professionals
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