Author name: David Mineer

How Online Reviews Can Make Or Break Your Construction Business

Because a construction project is no small undertaking, you can bet your would-be clients are checking out the reviews online before they even contact a construction firm. With a proactive online reputation management strategy, you can make sure your reviews work for you, not against you. Asset or Liability: the Decision is Yours The countless […]

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3 Ways To Incorporate Influencer Content Into Your Content Marketing Strategy

When you hire a social media influencer to create content for your construction firm, you’re getting a marketing asset that’s made to be re-purposed. Strategically using influencer content in your own content marketing ensures you get as much value as possible out of your investment. Share it on Social Media Instead of just sharing your

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Using Storytelling To Build Your Construction Business

While the topic of construction might feel a little dry and technical, when viewed the right way, it’s rich with potential for captivating stories. Marketing through storytelling lets you build rapport with your target clients and bring in business in a way no advertisement can. Humanize Your Story The stories you tell about your business

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How To Effectively Integrate Infographics Into Your Marketing Strategy

Few types of content are more sharable than infographics and in the data-reliant construction industry, you’ll never be short of topics to cover. Developing an infographic marketing strategy, however, takes a little planning. Choose Attention-Grabbing Topics To find compelling topics for your inforgraphics, consider which subjects are popular among your blog readers and the kinds

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The Importance Of Content Planning For Your Construction Business

Content marketing is an effective, affordable way to bring in construction leads online, but it only works if you publish content people want to read. With good content planning, you’ll have the flexibility and foresight you need to develop material that attracts the right audience and wins over clients. Create Content that Matters to Your

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