When your would-be construction clients sign up for your email list, they’re hoping for valuable information that’s relevant to their goals and interests. Segmenting your list helps you meet your prospects’ expectations by delivering exactly what each type of prospect wants, whether that’s advice on choosing features for a new hotel or tips on remodeling […]
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Word of mouth has long been one of the most powerful forms of advertising a construction company can use, but it doesn’t happen all by itself. To really get your clients actively spreading the word about your business, you’ll need to guide them toward taking action. Make it Easy The less effort your clients need
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Valuable, thought-provoking content is a must for building an audience, but just throwing that content online won’t get you much attention. To gain a loyal readership that really engages with your construction company’s online content, you’ll need to put some effort into connecting with your audience. Reach Out to Your Market Directly interacting with people
Increasing an Audience Starts With Great Content… but it Doesn’t End There Read More »
Pillar content, as its name implies, helps support your construction company’s image online. Used correctly, it can get the word out about what your brand stands for and attract more of your ideal clients. Expressing Your Brand A pillar post is a blog post that covers a specific topic in depth within around 2000 words.
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Your construction company’s brand isn’t just your logo and tagline, but also the information you provide your audience. A solid base of valuable content helps your potential clients understand what your brand is all about. Focus on Your Clients’ Needs Start building your content base by creating five to 10 long-form blog posts that provide
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Social media has been getting a lot of attention in recent years, but as the social space becomes increasingly crowded, search engines are regaining their importance. Invest a little time in optimizing your website for search and you might be surprised how quickly you can outmaneuver less savvy construction companies online. Why Search Engines Still
Because planning a construction project is no small undertaking, your prospects come to your blog and website looking for information that will help them through the process. Shallow, generic content won’t cut it. Give your audience clear, in-depth, actionable guidance, though, and you’ll hold their attention while gaining their trust. Useful, Original Content Stands Out
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No matter how much experience you have running a construction company, there’s always a chance to gain valuable insight by listening to your clients. The easier you make it for them to share their opinions, the more you stand to gain. Ask at the Right Times Before you start inviting feedback, get clear on what
Optimizing Customer Experience: Ask for Feedback and Make it Easy Read More »
Blogging and using social media aren’t the only ways to bring more online attention to your construction firm. By leveraging good reviews, you’ll get more eyes on your business while also making a great first impression. How Reviews Get You Seen While it might seem the only job of your online reviews is to convince
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While a general pre-sale email marketing campaign might bring you a few new construction clients, it will miss opportunities to connect with many more. Through highly targeted drip marketing, you can build more mutually rewarding relationships with a wider range of prospects. Refine Your Focus When you send the same information to everyone who shows
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