When a potential client is learning about your construction firm, the content you publish is a big part of how they judge your credibility. By showing exactly how you’ve solved a client’s tough problem in the past, a case study makes your reliability clear. Show off Your Successes Few types of content demonstrate your real-world […]
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With so many ways for your clients to interact with your construction firm both online and off, it can be hard to present a consistent, personalized message. People-based marketing lets you tie your marketing data back to individuals, so you can speak directly to them in a way that gets a response. Focus on the
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Because a construction project is no small undertaking, you can bet your would-be clients are checking out the reviews online before they even contact a construction firm. With a proactive online reputation management strategy, you can make sure your reviews work for you, not against you. Asset or Liability: the Decision is Yours The countless
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A blog that can convert readers to leads is an invaluable marketing tool, but to bring your blog to that level, you need more than just regular construction news updates. Authoritative content combined with a little direction will give your readers more reason to contact you. Conversion strategies Prioritize quality – To get your blog
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When you hire a social media influencer to create content for your construction firm, you’re getting a marketing asset that’s made to be re-purposed. Strategically using influencer content in your own content marketing ensures you get as much value as possible out of your investment. Share it on Social Media Instead of just sharing your
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While the topic of construction might feel a little dry and technical, when viewed the right way, it’s rich with potential for captivating stories. Marketing through storytelling lets you build rapport with your target clients and bring in business in a way no advertisement can. Humanize Your Story The stories you tell about your business
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Social media is a valuable tool for getting your construction firm found in online searches, but the way it helps isn’t necessarily obvious. To make the most of social media in your effective SEO strategies, you’ll need to use a little creativity. Improve Your Name Recognition If you search Google for “commercial real estate market
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Few types of content are more sharable than infographics and in the data-reliant construction industry, you’ll never be short of topics to cover. Developing an infographic marketing strategy, however, takes a little planning. Choose Attention-Grabbing Topics To find compelling topics for your inforgraphics, consider which subjects are popular among your blog readers and the kinds
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With search engine algorithms and consumers’ search habits continuously evolving, staying on top of the trends is essential for making sure your would-be clients can find you online. For construction companies, answering questions is still among the most effective SEO strategies, but the methods have changed. Optimize for SERP Features Snagging the first position in
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You know exactly how your construction firm outshines the competition, but your potential clients won’t unless you demonstrate it to them. Brand building is one of the most effective ways to do this. Know your audience – To be successful, your brand must show your ideal clients that your firm is the one that can
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