In an era where business cards and brochures are no longer enough, your construction company needs a strong online brand to reach your clients and prove your value. That doesn’t have to mean splashing out for brand strategists and graphic designers, though. Some of the most important aspects of online branding cost nothing more than […]
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When you’re already knee-deep in the day-to-day business of managing a construction company, keeping up on marketing can feel like a burden. With an editorial calendar, you can simplify your marketing by creating valuable content that attracts clients to you without much additional demand on your time. A Marketing Matrix An editorial calendar acts as
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A well thought-out strategy is what drives the results of your content marketing. Take time to define your audience and your end goals, and you can be confident the work you put into content creation will bring you more of the construction clients you really want. Plan toward your goal – Getting clear on exactly
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By using your off-season downtime to build your email list, you’ll have a group of warm leads at your fingertips when the construction season starts up again. The slow season is also a great opportunity to use list-building methods you might not otherwise have time for. Appeal to Advance Planners During the off season, your
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If you want to bring in new clients through social media, just showing up isn’t enough. Instead of occasionally posting photos of your finished construction projects, aim to connect with your target clients in a meaningful, personal way. Use a natural voice – On social media, people want to connect with others on a personal
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Presenting your company as reliable and skilled in your chosen construction specialties isn’t the only job your website has. It also has to rank well in the search engines so your ideal clients can find you. To do that, it needs to do more than just look good. Coding for The Search Engines Search engines
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New clients are great to have, but they aren’t the only way to measure the success of an email campaign. Other, subtler signs also give you clues on how to optimize your campaigns for even better results. The Big Impact Metrics After the number of new clients your campaign brings, your conversion rate is your
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With all the work you put into creating and promoting your website content, it only makes sense to keep tabs on how effective that content is. By analyzing your website metrics, you’ll learn exactly how well your site is connecting with your ideal construction prospects. Why Website Metrics Matter Your website analytics tell you how
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The content you publish online helps you attract new construction clients by showcasing your skills and positioning your company as a source of expert guidance. To get the full benefit of content marketing, though, you need a strategy to ensure all your content works together to turn casual browsers into clients. Content that Gets Results
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When your would-be clients are considering doing business with you, review sites and social media are often the first places they turn to check your reputation. By taking steps to maintain a good social media reputation, you’ll assure your prospects they can trust you with their construction project. Demonstrate Your Expertise Populating your social media
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