If you want to bring in new clients through social media, just showing up isn’t enough. Instead of occasionally posting photos of your finished construction projects, aim to connect with your target clients in a meaningful, personal way. Use a natural voice – On social media, people want to connect with others on a personal […]
5 Tips for Increasing Your Social Media Presence in a Meaningful Way Read More »
Presenting your company as reliable and skilled in your chosen construction specialties isn’t the only job your website has. It also has to rank well in the search engines so your ideal clients can find you. To do that, it needs to do more than just look good. Coding for The Search Engines Search engines
What Role Should Search Engine Optimization Play in Your Website Design? Read More »
New clients are great to have, but they aren’t the only way to measure the success of an email campaign. Other, subtler signs also give you clues on how to optimize your campaigns for even better results. The Big Impact Metrics After the number of new clients your campaign brings, your conversion rate is your
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With all the work you put into creating and promoting your website content, it only makes sense to keep tabs on how effective that content is. By analyzing your website metrics, you’ll learn exactly how well your site is connecting with your ideal construction prospects. Why Website Metrics Matter Your website analytics tell you how
Analyzing Website Metrics Can Give You an Advantage Read More »
The content you publish online helps you attract new construction clients by showcasing your skills and positioning your company as a source of expert guidance. To get the full benefit of content marketing, though, you need a strategy to ensure all your content works together to turn casual browsers into clients. Content that Gets Results
Planning Your Content Strategy Blueprint is Cruicial Read More »
When your would-be clients are considering doing business with you, review sites and social media are often the first places they turn to check your reputation. By taking steps to maintain a good social media reputation, you’ll assure your prospects they can trust you with their construction project. Demonstrate Your Expertise Populating your social media
Protect Your Social Media Reputation in 3 Steps Read More »
Even when they’re planning the same type of construction project, no two prospects are ever exactly alike. Personalized emails let you speak to each prospects’ specific interests and zero in on the factors that will motivate them to choose your firm. Show Your Prospects You Get Them Personalization makes your emails more relevant and useful
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If your ideal clients are business owners, whether real estate investors or retailers, you can find them on LinkedIn. While getting those business owners to engage with you takes some creativity, there are some simple techniques that are proven to evoke a response. Share links – A status update doesn’t give you much space to
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In the construction industry, where a single client can bring you thousands in profit, even a minor improvement in your email response rate can make a difference in your company’s success. A/B testing helps you find out what your email subscribers respond to best, so you can optimize your campaigns to pull in clients. Fine-Tune
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If you don’t spend much time on Instagram, it’s easy to assume people who do are just there for the fitness models and tropical beaches. In reality, Instagram is a place people turn for inspiration on just about anything, including their future home design, remodeling projects, and even real estate investment projects. Reach Current and
Should Instagram Be Part of Your Marketing Strategy? Read More »
