If your website isn’t representing your construction company well or pulling in leads effectively, it’s time to change things up. While there are situations in which a simple update is enough, other times you’ll get better results from a full redesign. When a Redesign is Worth it A complete website redesign involves updating both the […]
Website Redesign or Refresh? …When to Go All in Read More »
An editorial calendar can help you create more client-converting content with less effort, but it’s only helpful if you plan far enough in advance. Get your schedule right and you’ll have time to create truly valuable content about even the most complex construction issues. Match Your Planning to Your Schedule The farther ahead you plan
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When your would-be construction clients sign up for your email list, they’re hoping for valuable information that’s relevant to their goals and interests. Segmenting your list helps you meet your prospects’ expectations by delivering exactly what each type of prospect wants, whether that’s advice on choosing features for a new hotel or tips on remodeling
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Word of mouth has long been one of the most powerful forms of advertising a construction company can use, but it doesn’t happen all by itself. To really get your clients actively spreading the word about your business, you’ll need to guide them toward taking action. Make it Easy The less effort your clients need
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Valuable, thought-provoking content is a must for building an audience, but just throwing that content online won’t get you much attention. To gain a loyal readership that really engages with your construction company’s online content, you’ll need to put some effort into connecting with your audience. Reach Out to Your Market Directly interacting with people
Increasing an Audience Starts With Great Content… but it Doesn’t End There Read More »
Pillar content, as its name implies, helps support your construction company’s image online. Used correctly, it can get the word out about what your brand stands for and attract more of your ideal clients. Expressing Your Brand A pillar post is a blog post that covers a specific topic in depth within around 2000 words.
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Your construction company’s brand isn’t just your logo and tagline, but also the information you provide your audience. A solid base of valuable content helps your potential clients understand what your brand is all about. Focus on Your Clients’ Needs Start building your content base by creating five to 10 long-form blog posts that provide
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Social media has been getting a lot of attention in recent years, but as the social space becomes increasingly crowded, search engines are regaining their importance. Invest a little time in optimizing your website for search and you might be surprised how quickly you can outmaneuver less savvy construction companies online. Why Search Engines Still
Because planning a construction project is no small undertaking, your prospects come to your blog and website looking for information that will help them through the process. Shallow, generic content won’t cut it. Give your audience clear, in-depth, actionable guidance, though, and you’ll hold their attention while gaining their trust. Useful, Original Content Stands Out
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No matter how much experience you have running a construction company, there’s always a chance to gain valuable insight by listening to your clients. The easier you make it for them to share their opinions, the more you stand to gain. Ask at the Right Times Before you start inviting feedback, get clear on what
Optimizing Customer Experience: Ask for Feedback and Make it Easy Read More »
