The long lead times in the construction industry mean if you want to win customers, you need to stay in touch with your prospects for the long term. Email list building and drip campaigns are some of the most effective ways to do this. To make it work, though, you need the right people on […]
Building An Email List of Qualified Prospects is Vital for a Successful Drip Campaign Read More »
Email newsletters are one of the oldest forms of online marketing, but that doesn’t mean they’re out of date. If managed well, a newsletter can help build the credibility and trust you need to turn your construction prospects into clients. Target Carefully Your prospects sign up for your newsletter expecting information that will help them
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Earning your prospects’ top of mind awareness takes consistent effort, but there are ways to do it that fit into a busy schedule and position you as a friend, rather than a pushy salesperson. Reach out with value – If you want your prospects to remember your name, you’ll need to remind them often. When
3 Key Ways to Stay Top of Mind With Your Prospects Read More »
You’ve put time and effort into developing your lead nurturing strategy, but to make it pay off, you’ll need to put your strategy into action the right way. Because the sales process in the construction industry often takes months, advance planning is critical. Start Educating For most prospects, the educational tactics in your lead nurturing
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Attentive email lead nurturing is a must if you want to turn your mailing list readers into paying clients. That doesn’t mean cultivating your list has to take hours a week, though. The right tools can save you time while helping you follow basic email marketing best practices. Irreplaceable tools List management tool – While
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A well-managed email list has the potential to be one of your most profitable sources of construction clients. Following some proven email marketing best practices will help you better connect with your readers and turn them into paying clients. Take Time to Customize The more closely you tailor your emails to your prospects’ needs, the
Best Practices For Email Marketing Today Read More »
You didn’t put all that work into bringing in sales leads only to lose them at the last minute when they don’t convert. By using proven construction lead conversion strategies, you can more easily win over your prospects and get more out of your marketing. Nurture First In a high-stakes field like construction, converting a
Winning The Sale: Converting Leads To Customers Using Simple But Powerful Strategies Read More »
A responsive email list is one of the most valuable assets your construction firm can have, but not all lists are equally profitable. Knowing how to build an email list of the right people is what will make your email marketing efforts worth while. Attract The Right Attention If you expect your email list to
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It’s always encouraging when a prospective construction client contacts you, but between that first email and a signed contract, there’s a lot you need to do. By honing your ability to convert leads to customers, you’ll get more ROI out of your marketing and close deals faster. Don’t: Let emails sit for more than 24
How To Convert Leads Into Customers: Email Do’s And Dont’s Read More »
Email gives you an effective and convenient way to nurture your leads until they’re ready to do business. While there are dozens of ways to go about email lead generation, a few methods work particularly well in the construction industry. Publish a Truly Valuable Newsletter A weekly, bi-weekly or even monthly newsletter lets you stay
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