Referrals are some of the most promising business prospects you can get, but attracting them takes more ingenuity than ordinary advertising does. With a little creative referral marketing, you can build a steady stream of construction leads. Make sending postcards easy: Keep the clients waiting in your lobby busy by giving them the opportunity to […]
3 Innovative Ways to Generate Word-of-Mouth Referrals Read More »
By doing business with you, your construction clients place a lot of faith in your abilities and your personal integrity. Building strong, long-term relationships creates the kind of trust that will win you clients and referrals. Good rapport is also part of how remodelers work with difficult clients. The Friendship Factor Relationship marketing is based
Why Relationship Building Should be the Cornerstone of Your Marketing Plan Read More »
While making good first impressions is an important part of lead generation in the construction business, it’s only a small part. If you want those leads to turn into paying clients, you’ll need to follow up on them in a way that shows them your firm is the best fit for the job. Provide Real
Getting Repeat Business and Referrals: The Art of the Follow-up Read More »
Spend some time browsing construction-related conversations on the major social media sites and you’ll quickly notice what a rich source of targeted leads these platforms can be. With a little nurturing, those warm social media leads can turn into some of your best customers. Positioning — The text, images and videos you post to your
5 Ways Social Media Can Bring You New Customers Read More »
When it comes to online marketing for a construction business–or any kind of business– success or failure often depends on the email list. When you have new products or services to offer or you just want to promote your company, you can send emails to this list knowing there is already interest in your offerings.
3 Tips for Building a Construction Lead Email List Read More »
Blogging now rates as one of the most effective strategies for construction lead generation for different reasons. Take a look at how Construction Monitor, a company that delivers leads based on building permits gathered nationwide, plus other pertinent construction information and statistics, structures its blog. Construction Blog Categories Construction Monitor’s blog categories are varied and
Why Blogging Works to Generate Leads Read More »
Every day, your would-be clients are online looking for construction firms that can provide the information and services they need. Focusing on proven-effective online lead generation techniques will bring more of those clients your way. Design Your Website to Bring in Leads Your website is one of the most powerful tools you have for online
Best Practices for Online Lead Generation Read More »
