You won’t hear many construction industry professionals say, “I wrote the book on…” There aren’t that many books written about content marketing using construction data. There simply aren’t that many construction-industry books, period.
What is Construction Industry Content Marketing?
Content marketing is a strategic marketing approach…to drive profitable customer action. –Content Marketing Institute
If it sounds to you as if content marketing is a fancy name for advertising, you’re right. Kind-of.
Advertising takes a direct approach. “Buy now.” “Visit our showroom.” And these words are used in billboards, television, radio, newspaper, direct mail, and other traditional advertising venues.
Content marketing is more subtle. Construction industry content marketing targets your specific customers (You sell lighting; you need to appeal to interior designers, homeowners and architects.).
You share information that appeals to these potential customers: “Why Direct Sunlight is More Popular Than Ever in Commercial Construction.”
It’s advertising, but you’re using the internet and social media as your billboards. This is truly the Information Age and consumers want to know more about…everything.
3 Ideas for ‘Writing the Book’ Using Construction Data
If you’re willing to share what you know using timely construction industry data, why not write a book? An ebook would be cost-effective and garner more hits on the internet than a printed version.
- Common Mistakes in [doing what you do]
- Examples of Outdoor Living Spaces
- Ways to Get [results they need, want, etc.]
These book titles could work if you use information gathered from remodeling construction data:
- Renovation Mistakes
- Ways to Increase Your Home Value
- Should You Move or Remodel?
You can use these ideas based on new-build construction permits in your demographic:
- Architectural Styles
- Best Places in [State/County/City] to Build a New Home
- Ways to Hire the WRONG Contractor
You have valuable knowledge to share. Contact Construction Monitor for more information about using that knowledge to generate revenue.